Associate Director, Digital Marketing

Associate Director, Digital Marketing - Job description

Why BoomerangFX?

BoomerangFX is more than just a SaaS tech company – we are one of North America’s fastest-growing healthcare SaaS solutions providers offering integrated practice management software, digital marketing and e-learning solutions to the aesthetic medical industry – we serve specialized industry segments spanning dermatology, medspa, cosmetic surgery, women’s health, cosmetic vision, dental and hair restoration.

Our company is well-funded by international private equity. We have a market opportunity that is rare in its scale, recession resilient and powered by a strong business model with an impressive leadership team. Trusted by a growing community of healthcare professionals across North America, our product delivers the only cloud-based SaaS solution for private healthcare practices integrating the advanced clinic workflow management tools, electronic medical records (EMR), accounting, data analytics, digital advertising, lead generation and e-learning in a single user-friendly solution – this unique feature-rich practice management solution is supported by advanced Machine Learning and designed to help our clients succeed in the marketplace.

BoomerangFX is expanding rapidly across North America and international markets including Australia, Germany, France, the UK and Latin America with industry-leading technology that is helping to modernize private aesthetic healthcare practices.

Your Role in a Nutshell

Our Associate Director of Digital Marketing will work closely with our CEO and senior leadership team to provide leadership to the BoomerangFX Grow division (B2C). You will lead a dynamic team consisting of Google Ads specialists, Landing Page Designers and Growth Consultants. You are expected deliver high impact digital advertising for our clients to attract high quality and consistent patient leads at the lowest possible cost per lead. This is an opportunity to use your leadership, organization, and prioritization skills to contribute to overall client success. If you are a hands-on leader that loves seeing strategy turned into shipped initiatives, thrives in a fast-paced environment, and wants to nurture a culture of experimentation, this role is for you!

Scope of Duties

• Manage all client metrics including lead generation, CPL, conversion rates to foresee client account performance issues and ensure all accounts are tracking to exceptional performance.
• Work closely with the digital marketing team and stakeholders to create customized strategies to help our healthcare practice clients continuously increase their leads and increase new business.
• Manage the digital marketing team to drive a sustainable revenue channel for the organization
• Be extra diligent in troubleshooting and resolving client concerns and own customer retention by proactively reducing churn, increasing customer adoption, and improving overall satisfaction.
• Identify, track, and recommend future digital marketing features as the industry changes or client requests are made
• Demonstrate a thorough understanding of digital marketing strategies and monitor and analyze individual account performance to ensure client satisfaction.
• Be the main point of contact for all escalations and respond to clients on strategies, progress, and action plans to meet their business needs. Manage promotional deadlines, approvals, and tasks.
• Provide ongoing account management, customer support and consulting to your portfolio of clients.
• Identify ways to upsell digital marketing solutions using a variety of tools and strategies provided by the company.
• Maintain an eye on lowest CPL (Cost Per Lead) and maximum lead generation for digital marketing clients

What You Offer

• 2+ years of experience in a related field (private healthcare sector or medical aesthetics space) is a bonus
• Excellent understanding on lead generation, KPI’s, business metrics and translating them into strategies for the team
• Bachelor's degree from a recognized institution.
• Strong communication skills and rapport building, while leveraging technology to interact with customers remotely.
• Experience in account management in SaaS environment preferred
• Strong managerial skills and experience with developing a team

If you are looking to join a dynamic tech startup that values creativity, collaboration, and fun, then BoomerangFX is the place for you! Join our team and be part of a company that is not only dominating the tech industry but will provide you the opportunity to work on exciting projects, collaborate with talented colleagues, and make a real impact on growing your career.

Benefits

• Dental care
• Onsite fitness facilities and personal training classes
• Bonus pays
• 15 days’ vacation per year to rest, recharge and enjoy
• Team socials
• Extended health care