Digital Marketing Coordinator Jobs

Reports to

E-Commerce Business and Marketing Manager

Summary

Our Packaging Company is seeking a creative, passionate, and

career-minded individual, for the position of Digital Marketing

Coordinator. As a Digital Marketing Coordinator, you will be

responsible for creating and managing content on all social media

platforms and company websites. This role will execute digital

marketing strategies, assist with campaign development, and contribute

to lead generation programs. The successful candidate will perform

activities that promote the long-term growth of our family of brands.

Core Competencies

 * Excellent communication skills

 * High attention to detail

 * Ability to problem solve

 * Time management

 * Evaluate market trends

Job Duties

 * Develop and execute content strategies that align with our brand

objectives and target audience across various digital channels,

including website, blog, social media, and email marketing

 * Create engaging and informative content, including blog articles,

social media posts, website copy, and email campaigns, while

maintaining consistency in brand voice and style

 * Conduct keyword research and implement SEO best practices to

improve content visibility and organic search rankings

 * Manage a content calendar, social media profiles, including content

publishing, community engagement, and audience development

 * Write captivating copy for social media posts, blog articles, email

newsletters, and website content, ensuring consistency in brand tone

and style

 * Assist with gathering marketing and sales analytics to measure

campaign impact and ROI

• Stay updated on industry trends and competitor

activities to identify content opportunities and emerging marketing

strategies

• Utilize Google Ads and other paid advertising platforms

to develop, implement, and optimize digital advertising campaigns

• Collaborate with external vendors, agencies, and

freelancers as necessary to support digital media projects

 * Develop a strong understanding of product knowledge and packaging

trends

Requirements

 * Post-Secondary degree or diploma in a related field of study

 * 2-3 years of experience in a content creation role

 * Experience with photography, image, and video editing

 * Strong understanding of marketing principles and consumer trends

 * Excellent written and verbal communication skills

 * Comfortable with multi-tasking in a deadline driven environment

 * Self-starter with the ability to work independently

 * Strong understanding of major social media channels and paid

advertising

 * Proficient with the use of Microsoft Office

 * Working knowledge of Adobe Photoshop, Illustrator, and Premiere Pro

 * Experience with WordPress, Magento, Klaviyo and Mailchimp

 * Familiarity with Google Ads, Google Analytics, and reporting

 * Proficient understanding of SEO / SERP best practices

 * Tech-savvy and open to learning new platforms, programs, and apps