Marketing And Communications Coordinator

About Us

The Dementia Society is funded in part by the Ontario Ministry of Health to provide support to those impacted by dementia in Ottawa and Renfrew County. We also fundraise to offer at no cost, a wide range of educational, support and social-recreational programs for people living with dementia, their care partners and families.

Come join our mission!

Reporting to the Director of Development and Education, and working collaboratively as a member of the Development and Education team, the Marketing and Communications Coordinator develops and executes strategies, plans and tactics to increase awareness of the Society, our brand, programs and services, and to raise funds to increase our financial sustainability.

RESPONSIBILITIES

General

• Execute on plans to disseminate messages and materials
• Develop and maintain campaign and tactical work-plans and marketing briefs to achieve strategic and tactical results
• Planning and Performance Coordinator to create detailed work plans, track and report on marketing and communications progress and performance
• Support the Director of Development and Education in strategic projects
• Maintain and execute an annual operational plan
• Participate in Board of Directors’ Fund Development and Communications subcommittee, as required
• Action a multi-year communications and marketing plan
• Gather and report on metrics, analytics and results
• Provide communications and marketing expertise to the organization (including Senior Leadership, Programs, Services, Volunteer, Education and Fund Development teams) to achieve organizational goals, working most closely with: Fund Development Coordinator as a contributor to related program and campaigns
• Work with/manage external contractors as required

Brand & Reputation Management

• Steward the Dementia Society brand, educate staff and partners about use, and ensure consistency across all platforms
• Ensure marketing and communications content, tone and initiatives are consistent with organizational goals and values
• Safeguard the Dementia Society reputation and brand across all platforms

Content Creation

• Proofread, edit and coordinate translation of content
• Serve as Dementia Society story developer and archivist creating powerful client testimonials; interacting with clients; obtaining and managing appropriate consents.
• Develop and produce professional-quality bilingual (E/Fr) marketing and communications content and products for multiple media (i.e. copy, video, graphics) and formats (i.e. print, Web, Social, etc.)
• Manage creation and distribution of communication products, manage inventory and distribution of materials to staff and partner network
• Ensure a well-organized content library is maintained and used

Web Site Management

• Coordination and integration of Dementia Society-managed Websites including:Dementia613.ca, ChamplainDementiaNetwork.ca
• Search Engine Optimization (SEO) and maximize SEM budget
• Integration with 3rd party sites such as Shopify, CanadaHelps, etc.
• Creating and optimizing content, navigation, and user experience
• Manage 3rd party Web services support contract
• Manage and optimize Google Ad Grant
• Manage 3rd party analytics contract:
• Building and maintaining web pages and links
• Oversee the enhancement and maintenance of The Dementia Society’s bilingual Website (DementiaHelp.ca) and ensure consistency with organizational values of excellence, courage, compassion and inclusion, including but not limited to:
• Monitor and report on website performance (Google Analytics) and identify opportunities to enhance activity

Social Media Management

• Maintain and develop social media calendar
• Monitor trends, track and analyze social media metrics and recommend actions to enhance performance
• Manage an active and professional presence on Dementia Society social media accounts (Facebook, Instagram, Twitter, YouTube, LinkedIn)

Email Coordination

• Develop and produce regular organizational newsletters
• Analyze and report on email performance, identify opportunities to enhance performance

Media Relations

• Foster proactive media relations – print/television/radio to nurture interest in Dementia Society news, maintain database of media contacts.
• Other duties as assigned

WORK ENVIRONMENT

This position is a hybrid of in-office and work-from-home schedule. Hours are generally 8:30 a.m. until 4 p.m. including 30 minutes for lunch and the possibility of some work after hours as needed for time-sensitive initiatives.

KNOWLEDGE, SKILLS AND EXPERIENCE

• Strong analytical and problem-solving skills
• Google Analytics
• Proven ability to develop and execute marketing and communication programs
• HootSuite social media management tool
• Asana or similar project management software
• Microsoft Office, including MS Word, Excel and PowerPoint, or similar
• Desktop or Web publishing applications like Adobe Creative Suite, Canva
• Flexible, a good sense of humour is valued!
• Understanding of a not-for-profit environment considered an asset
• Bilingualism required:Excellent oral and written communication skills in one official language, and strong working knowledge of the other
• Ability to work to deadlines and manage multiple tasks
• Proficiency/experience in the following software applications:
• University, college education in communications, marketing public relations or a related field
• Social media applications Facebook, Instagram, Twitter, YouTube, LinkedIn
• Media relations training/experience an asset
• Impeccable editing and proofing skill
• Strong attention to detail
• Word Press Website development software
• 2-5 years related experience
• Able to work independently and contribute to a positive team environment

INTERESTED?

The Dementia Society values diversity in background and experiences.Please submit a cover letter explaining why you are the right individual for this position, and a current résumé.

We appreciate your interest; please know that only selected applicants will be contacted.