Part-Time Communications And Marketing Officer - Eli

Please Note: If you are a current Algonquin College employee, apply to this job via the Workday application.
Department
Marketing and Systems (Alexis Gunawardena)
Position Type
Part-Time Support
Salary Range
$25.70-$29.88-Hourly
Scheduled Weekly Hours
24
Anticipated Start Date
September 05, 2023
Length Of Contract
n/a
Posting Information
Employees who are part-time internal candidates, as defined by the Part-Time Support Collective Agreement, will be given first consideration.
Posting Closing Date
August 10, 2023
Please note: jobs are posted until 12:01 am on the job closing date.

• Please note that applicants must submit their application by the evening before the closing date mentioned above. The posting closes at 12:01am on the morning of the closing date***

Under the administrative direction of the Associate Manager, Marketing and Systems, the Communications and Marketing Officer is responsible for the planning, development and implementation of strategic marketing and communications initiatives to students, partners, employers, internal stakeholders such as schools, faculties, departments and services.
The incumbent will assist in identifying the marketing and communications needs of the ELI (Experiential Learning and Innovation) division comprised of Experiential Learning and Entrepreneurship and Applied Research, ensuring alignment with the College’s overarching strategic plan and departmental direction. The incumbent is also responsible for maintaining statistical data related to tracking and conversion for the effectiveness of marketing programs including lead generation, engagement, and work-integrated learning (WIL) data.
The incumbent must develop and maintain strong relationships with College stakeholders, clients and vendors and ensures that established best practices, branding guidelines and AODA (Accessibility for Ontarians with Disabilities Act) compliance are deployed to provide exceptional project management and service. The incumbent markets student talent and value to employers which must result in securing and maintaining exceptional WIL opportunities for college students through Coop, Applied Research, and other related activities. The incumbent works in close collaboration with other members of the ELI team, faculty, administrators, internal college departments and an extensive list of external stakeholders.
Duties And Responsibilities
Project Management & Execution

• Seeks opportunities to identify and action process improvements relating to marketing programs;
• Evaluates potential tactics as well as reviews the creative execution to ensure strategic direction is met;
• Consults and liaises with Department, School, Faculty, and other stakeholders regularly to ensure business objectives are met;
• Approves invoices for all contracted services and distributes original invoice to the Administrative Assistant for processing.
• Responsible for overseeing scheduled milestones according to established processes. As such, plays a role in timeline decision making;
• The incumbent coordinates project resource needs and coordinates requests with the college marketing and communications department, establishes and maintains project timelines and budgets, as well as ensures that appropriate levels of conversion tracking and measurement are deployed, and program results are reported;
• Contracts and supervises marketing initiatives sub-contracted to external resources including Web developers, advertising agencies, graphic designers, copywriters, media planners and buyers;
• Independently manages and tracks project statuses;
• Manages communication and marketing budgets, including tracking expenditures, monitoring success, and developing and presenting post-campaign/initiative reports;
• Establishes production timelines and coordinates schedules across diverse groups of College stakeholders;

Creation & Production

• Develops copy for web site content, sales support and advertising to ensure key messages are captured;
• Leads all social media strategy and execution for the division;
• Recommends and implements content changes to improve website conversion.
• Produces graphic collateral that adheres to identity standards of the college;
• Oversees the production of large-scale marketing program deliverables including videos, radio and television production, web content, digital ads, print advertising and collateral requirements;
• Tests content with target audience;

Strategic Planning

• Audits invoices for all contracted services and distributes original invoice to the Marketing Budget Officer for processing.
• Sets the tactical direction through the development of concise marketing and communications briefing and planning documents;
• Involved in the development and planning of advertising media campaigns for all ELI departments and works with advertising media and external advertising agencies in this regard, to determines rates, produce schedules and budgets for approval;
• Collaborates with Faculty Marketers, Directors, Managers, Chairs, and Program Coordinators on the development and planning of marketing initiatives for all areas of the College;
• Identify research requirements, conducts research to support decision making and recommends the appropriate methodology or plan;

Event Management

• Supports the conception, planning, preparation, execution, and evaluation of all division events.

Required Qualifications
Other Duties as Assigned.

• Communications planning and execution;
• Web, digital and print production, and graphic design best practices;
• Experience in assigning and coordinating the work of others;
• Graphical asset content creation using Adobe CC;
• Project management;
• Three (3) year diploma / degree in Advertising, Marketing, Public Relations, Communications, or Media Studies or equivalent;
• Demonstrated ability to multi-task and simultaneously co-ordinate a variety of unrelated activities.
• Budget management;
• Social media management;
• Minimum five (5) years experience, including:

Anticipated Schedule
Monday - Thursday 8:30 am - 3:30 pm

• Position is paid at Payband G – Comparator
• Vacancy is for P13106

This position is subject to the terms of the Part-time Support Staff Collective Agreement: https://www.algonquincollege.com/hr/files/2019/06/2019-21-PT-Supp-Staff-CA_FINAL_EN.pdf
Algonquin College values diversity and is an equal opportunity employer. We offer an inclusive work environment and encourage applications from all qualified individuals. If you require accommodation during the recruitment process please contact the Human Resources department at [email protected]. While we thank all those who apply, only those to be interviewed will be contacted.