Digital Marketing Coordinator - Year-Round - Full-Time

Year Round

WHAT’S IN IT FOR ME?

Resort Perks:

• Discounted recreation tickets you can share with your friends. Let them enjoy the zip lines, ropes courses and mountain coaster!
• Staff priced meals & Starbucks treats;
• Retail savings at Burton, Columbia, North Face, Red Devil, Hillside, and more!
• Staff room rates at all our hotels;

This position is responsible for maintaining the digital products; website content and design, digital signage and mobile app, while supporting the marketing creative team and maintaining brand standards. They will work closely with Alterra HQ and the Blue Mountain Marketing department to meet content goals to meet business unit objectives.

WHAT WILL I BE DOING?

Website/Applications:

• Managing the backend maintenance of the website such as redesigning and deleting old pages
• Updating content using CMS
• Working with Account Managers to determine website updates
• Creating new website pages based on feedback and requests from leaders across the resort
• Basic analytics reports as well as working with testing tools to ensure web goals are met.
• Responsible for all Blue Mountain sites (excluding ecommerce) and any current campaign microsites.
• Coordinating seasonal web changes; includes photos, top banners, and conditions report
• Reviewing digital products to keep content up to date (daily, weekly and seasonal checks of content)

Analytics/Personalization:

• Ideate, coordinate, and deploy content personalization strategies to meet department goals and objectives using best-in-class tools (Adobe Target)
• Working with HQ and Business Unit Managers to better understand patterns in content, purchase flow and intent.

Digital Signage:

• Basic application of digital signage functionality and capabilities.
• Add, edit, and delete content from digital signage across resort.
• Create content, playlists and assign to specific locations.

WHAT DO WE NEED FROM YOU?

• Advanced communication skills, written and verbal - advanced spelling and grammar skills required
• Working knowledge of relevant page layout, web design, and graphics software programs such as Photoshop, Illustrator, InDesign, Dreamweaver, Acrobat
• Knowledge of HTML and CSS (web coding),
• Minimum 1 year of previous marketing experience preferably in the resort or hospitality industry considered an asset
• Minimum 2 year of graphic/web design experience
• Strong prioritization, organization, and project management skills
• Completion of a post-secondary degree or diploma in a creative field
• Excellent analytical skills and a knack for data analysis
• Advanced computer skills on both working platforms (MAC and PC) an asset

Blue Mountain Resort Company Overview

Blue Mountain Resort is Ontario’s largest mountain resort. Nestled on the shores of Southern Georgian Bay, on the traditional territory of the Anishinabek Nation: The People of the Three Fires known as Ojibway, Odawa, and Pottawatomie Nations. Only 90 minutes outside Toronto, Blue Mountain has become the four-season outdoor destination of the North. Winter at the Resort boasts 43 ski and snowboard trails across 365 skiable acres, enhanced by a world-class snowmaking system. Summer months offer a variety of activities including golfing at Monterra Golf, playing on the attractions in the Adventure Park, and hiking or biking in the 30km trail network in the Explore Park. At the base of the Mountain, guests can enjoy a stay in one of the 1,000 luxury accommodation units and experience an assortment of unique concept restaurants, bars, and retail stores in the pedestrian Village. With 53,000 square feet of state-of-the-art conference space, Blue Mountain caters year-round to groups and special events. Blue Mountain is owned by Alterra Mountain Company. Visit www.bluemountain.ca for more information.

Alterra Company Overview

Alterra Mountain Company is a family of 15 iconic year-round destinations, including the world’s largest heli-ski operation, offering the Ikon Pass, the new standard in season passes. The company owns and operates a range of recreation, hospitality, real estate development, food and beverage, retail and service businesses. Headquartered in Denver, Colorado, with destinations across the continent, Alterra Mountain Company is rooted in the spirit of the mountains and united by a passion for outdoor adventure. Alterra Mountain Company’s family of diverse playgrounds spans six U.S. states and three Canadian provinces: Steamboat and Winter Park Resort in Colorado; Palisades Tahoe, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton and Sugarbush Resort in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Crystal Mountain in Washington; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. Also included in the portfolio is Alpine Aerotech, a worldwide helicopter support and maintenance service center in British Columbia, Canada. Alterra Mountain Company honors each destination’s unique character and authenticity and celebrates the legendary adventures and enduring memories they bring to everyone.

For more information, please visit www.alterramtnco.com.

Blue Mountain Resort is committed to supporting a culture of diversity and inclusiveness across the organization. We believe in equal opportunity and it is our priority to ensure a barrier-free recruitment and selection process. If you are contacted for a position, please notify Human Resources of any accommodation needs you may have during the selection process. Information received regarding the accommodation needs of applicants will be addressed confidentially.