Full-Time Senior Marketing Automation Specialist

Please Note: If you are a current Algonquin College employee, apply to this job via the Workday application.
Department
Learner Engagement (Ashleigh Quarrell)
Position Type
Full-Time Support
Salary Range
$36.19-$41.94-Hourly
Scheduled Weekly Hours
36.25
Anticipated Start Date
September 18, 2023
Length Of Contract
n/a
Posting Information
Support Staff employees, as defined by the full-time Support Staff Collective Agreement, will be given first consideration.
Posting Closing Date
August 21, 2023
Please note: jobs are posted until 12:01 am on the job closing date.

• Please note that applicants must submit their application by the evening before the closing date mentioned above. The posting closes at 12:01am on the morning of the closing date***

Marketing automation and digital marketing are critical components of Algonquin College’s communication, education and strategic enrolment efforts. As part of the Digital Communications Team, the Senior Marketing Automation Specialist is the expert the College relies upon to provide the leadership, insight and experience necessary to increase engagement and conversion throughout our learner lifecycle, providing strategic guidance to the College’s marketing automation and digital marketing efforts.
The incumbent will be responsible for optimizing the College’s marketing automation instance and processes, utilizing Adobe Marketo, as well as developing, implementing and evaluating comprehensive strategic email communications projects and nurture engagement campaigns. They will develop inbound and outbound email marketing strategies that utilize dynamic segmentation, and predictive content measures. They will also analyze data, perform A/B testing, provide oversight of data integrity and hygiene, and share evidence-based insights and industry best practices that support continuous improvement efforts and ensure a strong return on investment.
Leveraging strong project planning, business analysis and technical and communication skills, the incumbent will provide guidance and expert support to the Marketing and Recruitment team, while working closely with cross-functional teams across the College. They are responsible for managing the learner lifecycle, ensuring that overall College email communications, from the prospect stage through to registered and returning student, support strategic enrolment management strategies including recruitment and retention, and is delivered in a consistent, effective and coordinated manner.
The incumbent must stay current on emerging digital communications methods, platforms and technologies, in order to help raise the College’s digital “institutional IQ”, as well as making appropriate recommendations as trends in the industry evolve. The incumbent will provide ongoing benchmarking and analysis of market and competitive landscapes, along with innovative approaches to building the College’s public digital profile for current and future students, as well as other external stakeholders. This includes integration of social media within customer relationship management (CRM) strategies to optimize the power of social interactions to get closer to our learners.
Required Qualifications

• Familiarity with campaign tracking and measurement tools;
• Experience working and collaborating in a team environment;
• This position is paid at Payband I
• Three (3) year diploma/degree or equivalent in Business, Marketing, Technology, Communications or a directly related field of study;
• Minimum five (5) years' of experience in a technical marketing communications role, writing digital media content and developing plans, performing market analysis; web analytics, researching industry trends and communication platforms;
• Demonstrated experience acting as project or team lead and delivering presentations to stakeholder groups;
• Advanced proficiency with Word, Excel and PowerPoint.
• Minimum two (2) years' of experience working with an online integrated Client Relationship Management (CRM) system or MAP SaaS application;
• Superior written and oral communication skills;
• Adobe Certified Expert - Adobe Marketo Engage Business Practitioner (formerly Marketo Certified Expert) credential considered an asset;
• Strong attention to detail with the ability to work within tight timelines;
• Vacancy is for P02165
• Demonstrated ability to multi-task, prioritize and simultaneously coordinate a variety of unrelated activities;
• Experience working with multiple stakeholders;
• Self-motivated with strong interpersonal and conflict resolution skills;

This position is eligible for fully remote local work in conjunction with the College's Flexible Work Arrangement: www.algonquincollege.com/policies/hr26 (subject to change).
This position is subject to the terms of the Full-Time Support Staff Collective Agreement: https://www.algonquincollege.com/hr/files/2019/04/2018-2022_college_support_ft.pdf
Algonquin College values diversity and is an equal opportunity employer. We offer an inclusive work environment and encourage applications from all qualified individuals. If you require accommodation during the recruitment process please contact the Human Resources department at [email protected]. While we thank all those who apply, only those to be interviewed will be contacted.