Corporate Communications Specialist, Ontario Health Team (Oht) - Full Time – Markham Site

Land Acknowledgement

Oak Valley Health honours the traditional territory of the closest Indigenous communities, the Chippewas (chi-puh-waas) of Georgina Island and the Mississaugas of Scugog Island. The Haudenosaunee (Ho-de-no-shau-nee) and Anishinaabe (Ah-nish-in-ah-beh) have lived, worked and existed on this land from time immemorial. This land is covered by Treaty 13 signed with the Mississaugas of the Credit, and the Williams Treaty signed with many Mississauga and Chippewa bands.

Who You Are

• You are a team player with excellent communication, critical thinking and prioritization skills
• You are a patient and/or client centered individual who performs at an exemplary standard
• You encompass Oak Valley Health’s core values and live the words of respect, trust, commitment, compassion and courage

Key Function

What we are looking for:

We are seeking a creative and dynamic Senior Corporate Communications Specialist to join the Eastern York Region North Durham (EYRND) Ontario Health Team. The Senior Corporate Communications Specialist will be responsible for planning, developing and implementing high quality, strategic communications to support the OHT’s goals and priorities. As an integral part of the team, this role will lead communication activities for strategic projects and clinical initiatives within the OHT.

Role Description

The Senior Corporate Communications Specialist will draw on their extensive experience in strategic communications to develop and execute communications plans consistent with the OHT’s strategic plan. The Senior Corporate Communications Specialist will plan and execute communications strategies in a variety of areas including media relations, website design, graphic design, event planning, internal and external communications and community engagement. The ideal candidate will be an excellent writer and have knowledge of the health care system and issues management and be comfortable working in a large complex organization.

Duties Include (but Are Not Limited To)

• Conduct social research and competitive analysis to identify and track fluctuating social trends and leverage data to inform content creation
• Minimal administrative tasks that include managing the department’s purchase orders and invoicing process
• Optimize the content, accessibility, and traffic on web and social media channels through graphics, databases, analytics, and interactive tools
• Research, write, and edit engaging and compelling articles/web content
• Work within brand guidelines and writing style guide to champion the brand, ensuring quality and consistency
• Build strong relationships and engage with OHT stakeholders, including partners, physicians, volunteers, patients, etc. to gather relevant content to inform and drive communications activities
• Plan and manage events such as the OHT’s Annual General Meeting, health fairs, and webinars
• Oversee and support corporate communication campaigns
• Develop and execute viral marketing campaigns, create high-profile channel accounts, and prioritize application/feature developments
• Develop and maintain consistent branding for day-to-day creative requests within the organization
• Manage updates on the OHT’s website
• Experience with Adobe Creative Suite (Photoshop, InDesign, Illustrator)Create and produce multimedia for various digital and print applications such as social media, digital and paper newsletters, website, signage, etc.
• Manage the communications activities of a concentrated portfolio of select OHT programs and strategic initiatives
• Analyze, track and report performance against goals such as site engagement metrics, sources of traffic, landing page conversion rates, social engagement rates and organic searches
• Develop and deliver core communication materials such as communications plan, key messages, briefing notes, reports and presentations
• Manage implementation of the OHT’s corporate brand across the website and social media channel(s)
• Collaborate with digital and design teams (in-house and external suppliers) for special projects as required

Support the hospital communications team for 0.25FTE which includes: Daily clippings, media coverage report, copy editing, supporting additional business partners, and administrative tasks as required.

Work Schedule

M-F: regular business hours

Please note, schedule is subject to change based on operational need.

Reporting

Reporting to the Manager, Planning and Integration

Compensation

Band L: $38.80 - $47.32/hr

Annual Salary: $75,660 - $92,274

Qualifications

What you bring to Oak Valley Health:

• Ability to multi-task and have good organizational and time management skills
• Demonstrated problem solving and analytical skills, results-driven
• Experience in providing strategic advice and guidance to senior management on sensitive issues
• Ability to work afterhours or evenings (minimal) as required
• Post-secondary education in Communications, Public Relations, or equivalent with a minimum of five years of related experience
• Excellent writing, researching, reviewing and editing skills, with the ability to compose internal and external communication products for all media and audiences
• Demonstrated commitment to a healthy and safe workplace for self and others (staff, patients, families, etc.) by taking all reasonable precautions and working in compliance with hospital related policies, health and safety legislation and best practices and completing relevant mandatory education as required
• Demonstrated good attendance and performance records with the ability to maintain these same standards
• Strong customer-service orientation and demonstrated ability to work collaboratively within the team
• Ability to develop strong relationships within the community
• Ability to work well independently in a fast-paced environment
• Excellent communication and interpersonal skills including the ability to facilitate excellent working relationships with staff, physicians, and volunteers
• Experience in health care industry is an asset
• Trustworthy, reliable and able to work with minimal supervision
• Experience using social media in a corporate environment
• Superior writing skills; thorough knowledge of Canadian Press (CP) style

COVID Statement

As a result of the COVID-19 pandemic and the need to strengthen and promote health protection to patients, staff and members of the public attending in the hospital, prior to the first day of employment with the Hospital, all successful candidates are required to provide proof of COVID-19 vaccination (full vaccination is required). In order to provide you with fair & equitable accommodation, you must submit supporting medical exemption documentation or an affidavit detailing why your religion prohibits you from receiving the COVID-19 vaccine.

Who We Are

Oak Valley Health is one of Ontario’s leading community healthcare organizations. Across our two sites (Markham and Uxbridge) and Reactivation Care Centre (RCC), we provide high quality, patient-centred care to more than 435,000 patients each year. We offer diagnostic and emergency services and deliver clinical programs in acute care medicine and surgery, addictions and mental health, and childbirth and children’s services. We are also proud to be part of the Eastern York Region North Durham Ontario Health Team (OHT).

Oak Valley Health Diversity Statement

Oak Valley Health takes pride in serving some of Canada’s most diverse communities. We are committed to fostering an environment of equity and inclusivity where every person can work and receive care safely, openly and honestly. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, nation of origin, genetics, disability, age, veteran status, marital or family status, belief system, or other factors related to one’s personal identity and/or values. Furthermore, Oak Valley Health is committed to meeting the needs of all individuals in accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code. Should you require accommodations during the recruitment and selection process, please contact Human Resources.

Required Skills

Required Experience