Digital Marketing Coordinator (E-Commerce)

CWD designs, markets & sells the highest performing consumer electronics that are smart, simple, and stylish. From high fidelity turntables to wireless video connectivity systems, we create innovative products that empower people. Our success is measured in our customer satisfaction ratings and dedicated following. We have been in business since 1961 and our creations can be found in millions of homes. Together in teams, as a company, as a community, we are committed to Creating What’s Different!

CWD is looking for a Digital Marketing Coordinator to join our exceptionally talented and collaborative team! Reporting to the E-Commerce Manager at our Niagara Falls location, the successful candidate will be responsible for increasing traffic and conversion on our brand sites and ensuring that all marketing initiatives achieve the desired return on investment. You’ll work across all levels and departments of our organization to develop marketing strategies that increase sales growth and brand awareness.

If you are someone that likes a challenge and are continuously striving for excellence, then this is the perfect opportunity for you!

What We Offer:

• Annual professional development fund
• Relocation expense
• Team events
• 50% off on CWD brands
• Fitness incentives
• Full comprehensive benefits (dental, medical and eye) 80/20 split-family coverage
• RRSP Match

Key Responsibilities:

Traffic & Conversion

• Assist with the planning, scheduling, and promotion of sales events to increase revenue on our brand websites
• Search Engine Optimization (onsite and offsite) with the goal of increasing the Google ranking of our brand websites
• Assist in the development and execution of marketing plans to drive traffic and sales
• Coordinate our email marketing efforts with the goal of increasing open rate, clickthrough rate and sales
• Work with external parties to help drive traffic to CWD brand websites
• Increase sales by implementing merchandising strategies such as banners, badges and colour variations
• Manage both the overall strategy and daily management of our digital advertising platforms (Google, Facebook, etc.)

Marketing Analysis

• Prepare and format reports using data gathering techniques and tracking standards
• Monitor and report on competitor activity and industry trends
• Understand target markets and customer motivation using demographic and psychographic data
• Measure and report the effectiveness of marketing strategies on sales figures and brand identities
• Analyze website data using Google Analytics to report on ongoing initiatives as well as identify areas of opportunity and recommend solutions
• Measure the return on investment (ROI) of all marketing initiatives

Other

• Undertake related duties as assigned to achieve the objectives and company goals

Qualifications:

• Strong communication and interpersonal skills
• Analytical and highly motivated self-starter
• Excellent organization and time management skills
• Ability to work in a fast-paced ever-changing environment
• College diploma or university degree in Marketing, Communications, or a related field
• Three (3) years of experience in digital/e-commerce marketing
• Proficient in Microsoft Office
• Detail oriented problem solver
• Intermediate knowledge of digital advertising platforms and best practices
• Intermediate understanding of Microsoft Excel
• Intermediate level understanding of SEO, social media, and email marketing best practices
• Intermediate understanding of Google Analytics GA4

You Will Stand Out If:

• You have experience with Google Tag Manager
• You have experience with consumer electronics
• You have experience with web coding using HTML, PHP, and Java

This is a full-time permanent role working 40 hours a week on-site. Our hours of operation are 8:15am to 5:00pm Monday to Friday.

If the above interests you, then apply to join our fast paced, creative, and energetic team!

CWD is an equal opportunity employer and is dedicated to creating a diverse and inclusive work environment. We are committed to providing accommodations for people with disabilities throughout the recruitment process, and upon request, will work with qualified job applicants to provide suitable accommodation in a manner that takes into account the applicant’s accessibility needs due to disability. Applicants must make their accommodation needs known upon requests for interviews.

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