Senior Manager, Digital Marketing

* This role is 5 days in office in Mississauga

The Sr Manager, Digital Marketing has a passion for leveraging the power of our purpose to build and grow our world-class brand and reputation. You thrive in an incredibly fast-paced company and excel in navigating its constant change. You bring excellence in building and executing campaigns to drive brand awareness and grow our sales pipeline.

Scope of duties

• Lead drafting and execution of blogs, press releases and other media communications to ensure our print and digital communications reflect our company’s mission and vision.
• Leverage data and customer insights to build strategies that deliver highly targeted B2B customer growth.
• Strengthen relationships with external vendors including advertising, media and content creation agencies to build and execute integrated communication campaigns.
• Lead the design and execution of all external events such as podcasts, conferences, media days and all relevant assets.
• Collaborate with executive levels and cross-functional stakeholders to ensure communication strategies align with our brand and company’s goals.
• Own email marketing campaigns including ongoing measurement of KPI’s.
• Manage budget for corporate brand management and business development marketing related expenses – negotiate with external agencies, contractors and freelancers on commercial terms to continuously optimize savings to the company.
• Develop and execute ongoing marketing campaigns through a variety of channels including paid advertising, email campaigns and SEO to support sales team with demand generation.
• Maintain inventory of sales support materials to ensure all are current and accurate, and coordinate the creation of new materials when necessary.
• Lead and own reputation management, external brand awareness initiatives that position the company as the global platform of choice for aesthetic medicine.

What you offer

• Bachelor’s Degree in marketing, communications, or a related field

• 5+ years in marketing communications and/or brand marketing