Senior Marketing Manager Jobs

THIS IS AN IN-OFFICE JOB (5 days per week)

About the Company

My client brings advanced technology and best-practice engineering together, resulting in quality solutions to the Sign Lighting and HVAC markets. They feature a comprehensive product line of lighting solutions that include: Flexible & Rigid LED Border Tubing, LED Retrofit solutions, high-output fluorescent ballasts, high-intensity discharge ballasts, transformers, power supplies and more.

Serving the HVAC market with their full line of Environmental Electrics products is where it all began. This market continues to drive them forward through innovation and support of residential: oil/gas ignitors, transformers, mounting plates and testing equipment.

Air & Water purification is more important now than ever! Our selection of residential and commercial UV sterilization products, are backed by their legacy.

With continued research and development of new products, they have prospered and grown into one of the most respected electrics manufacturers in North America.

Being environmentally conscious and driven by an innovative spirit, they have maintained a youthful spirit and vitality, while it thrives in the new age.

Position Scope:

The Sr. Marketing Manager will have overall responsibility for marketing and brand management of Company’s goods and services. He/she leads the marketing team in identifying and developing marketing strategies and tactics which align with Company’s business goals. These initiatives will drive marketing innovation and differentiate Company to ensure brand recognition and key positioning within Company’s respective market segments.

The Sr. Marketing Manager reports to the President.

Responsibilities

• Monitor performance of all marketing and advertising events and promotions.
• Accountable for the success of new product launches.
• Generate sales leads through aggressive marketing and advertising techniques.
• Strategic product marketing messaging and branding across all channels
• Identify new and innovative means for new product launches, market and advertising initiatives and brand management.
• Develops sales enablement tools, collateral, and other sales support mechanisms for the sales team.
• Survey customer recognition, engagement, retention, and satisfaction annually and take corrective actions to protect the brand when needed.
• Support product management with research and market evaluations
• Manage brand/product strategic positioning for all of Company’s products in their respective markets.
• Up to 10% travel

Direct Reports

Marketing Communications Coordinator

Senior Brand Manager

QUALIFICATIONS

Education

- Bachelor’s degree in Marketing, Communication, or another relevant field.

Years of Experience

- Minimum 7 years of relevant work experience

Communications Skills

• Excellent presentation skills and ability to engage audiences.
• Excellent verbal and written communication skills.
• Can deliver clear and consistent messaging for corporate and brand initiatives.
• Can clearly connect/relate to Company’s customer base to ensure customer engagement and retention.
• Exceptional visual and digital communication skills.

Analytical Skills

• Identify market trend and technology shifts.
• Measure advertising marketing campaigns for customer engagement and ROI
• Exceptional qualitative and quantitative analytical skills

Team/Independent Worker

• Experience in a collaborative team environment, delegating workload and responsibilities as needed.
• Has the ability to build relationships and work well across all functions, both internally and externally
• Is a hands-on individual who leads by example.
• Superior interpersonal skills.

Time & Project Management

• Plans and executes to an annual marketing and advertising plan.
• Demonstrates proficiency in project management methodology.
• Ability to lead, manage, and prioritize multiple projects at a time in a fast-paced environment.
• Has effective time management skills and abilities to meet deadlines.

Business Acumen and Skills

• Develop an annual marketing plan and budget; Strategic short- and long-term planning
• Ability to meet personal and team monthly, quarterly, and annual financial goals.
• Demonstrates a strong customer orientation and alignment across all business segments.
• Demonstrates strategic and innovative thinking with an entrepreneurial spirit.

Leadership Skills

• Builds, manages, and mentors a high-performance marketing team.
• Demonstrates competence in key areas of management and leadership expertise including relationship management, communication, staff direction and motivation, financial planning and control, risk management and the achievement of targets.
• Demonstrates superior judgement.

Behavioral Traits

• Demonstrates initiative and resourcefulness.
• Demonstrates the capacity to manage changing priorities and ambiguity while remaining calm and controlled.
• Communicates a “make-it-happen” attitude and positive outlook, minimizing negative behaviors.
• Maintains direction and focus through proactive planning and organized approaches to work.

Advertising Skills

• Experience in and understanding of advertising and media planning principles and measurement.
• Experience with national and/or local consumer service or product promotions, developing merchandising displays, plan-o-grams and point-of-sale material in a customer product environment.
• Direct experience with online marketing
• Experience conducting global market research, marketing, or advertising with an international focus.
• Experience managing cross-functional communications projects, such as change-management plans, crisis communications and global communications.

Market Research and Brand Management

• Ability to interpret research results and take appropriate action.
• Experience with brand and communications strategy development and implementation
• Experience designing and executing research projects to identify consumer habits and practices, satisfaction levels, product concept development, usage and awareness, purchase drivers and branding and positioning.

Marketing Skills

• Ability to create and manage project budgets.
• Creative and innovative in their marketing and communications approach.
• Corporate branding and imaging
• Ability to interface with high levels of internal management, advertising agencies, marketing, strategic planning, and marketing research suppliers/consultants.
• Has both B2B and B2C experience (asset)
• Experience in product marketing and product launch marketing research
• Website management and content control
• Strong understanding of media, consumer research and basic budgetary functions
• Familiar with social media and digital platforms
• Retail branding/packaging is an asset.
• Working knowledge of SEO, web analytics, Google Adwords
• Prepare and execute marketing messaging for trade shows and events.