Senior Manager, Marketing Communications

Position Summary

At Samsung Electronics Canada, we take pride in the creativity and diversity of our talented people – they are at the forefront of everything we do. Their skillset and mindset drive our continued success. We want the best of the best at Samsung to join our team, not just those who fit into our Culture but those who will ADD to our Culture and make Samsung an even better place to work.

Did we catch your attention yet?

If you want to work for one of the most recognized brands in the world and one of the Top 100 Employers in Canada...and have a ton of fun…. then please keep reading!

Our Perks

• Pet insurance-to ensure the well-being and health of your beloved furry companions!
• Subsidized Cafeteria; including free Starbucks coffee/latte machine
• Employer paid Medical and Dental coverage from day one
• Employee Referral program- we want great talent like you!
• Tuition Reimbursement to keep you learning/Access of Samsung U for 24/7 online learning
• Group RRSP plan that helps you save for the future
• Competitive Salary and Performance based incentive plan for all levels
• Hybrid Working Environment
• Free on-site gym to get your sweat on
• Fantastic employee discount on all Samsung products

As a Senior Manager, Brand Marketing and part of the MX Marketing Team, you will drive the marketing strategy across the CEJ including customer targeting, media and communications strategy for mobile eXperience (MX) business unit. You will develop and lead the planning processes for your category(ies), including product positioning and Integrated Marketing plans. As part of the MX Marketing team, you will own all of the Connections Planning / Integrated Marketing Process stage gates and be responsible for, but not limited to, leading/orchestrating the key decisions about creative direction, marketing partnerships, media rotation, paid and owned CDM.

You will be the main marketing business partner for assigned category(ies) group within the MX Marketing group in order to drive revenue, profit and share growth of the business. You will also be the main point of contact with the Product and Channel Marketing Teams, providing input and alignment on marketing direction / GTM planning and Brand Governance.

You will be a thought leader and provide end-to-end oversight for all assigned product category(ies) marketing activities to ensure alignment to overall strategy and flawless execution. In this role, you will need to define and manage integrated marketing plans and be proficient in precision / performance marketing with the ability to course correct activity based on KPIs and sales performance.

Role And Responsibilities

• Bring innovative and equity-building mindset to all tasks – from identification of new test and learn concepts to new ways to engaging with the shopper along the path to purchase.
• Business results {revenue, profit and share growth}, brand KPI improvement and course correction plans where necessary.
• Conduct brand health & competitive assessments and develop a routine forum for sharing with Product Marketing and other teams as necessary.
• Instill efficient management routines, including but not limited to Sr. Leadership updates, weekly agency status meetings and bi-weekly meetings with Product Marketing teams to gain alignment on plans.
• Lead the development of the GTM Launch Playbook and all marketing launch preparation with retail and carrier partners to include joint launch initiatives, assortment merchandising, and in-store communication of key product and consumer messaging.
• Drive alignment with agencies by leading the business and creative briefing process as well as serve as the key project manager to ensure deadlines and deliverables are met.
• Develop marketing strategies including media and performance marketing tactics – ATL (Digital, Social, TVC, Influencer, PR) and creative for both displays, POP and in-store collateral (BTL).
• Be a people leader to foster growth across direct reports within their own individual portfolios

Education

Skills and Qualifications

• A Bachelor’s degree or equivalent in training and experience preferred

Knowledge

• Strong understanding of marketing brands sold through retail an online channels
• Must have Microsoft Office Suite of PC software applications experience with Excel, Word, and PowerPoint preparation skills.
• Capable of creating and maintaining a complex Marketing Strategy, Plans and Programs.

Experience

• Working in a matrix environment within a function supporting a key sales division
• Experience managing a marketing team consisting of several direct reports
• Minimum 10 years of experience in marketing management within a consumer context in Canada preferred

Samsung is an equal employment opportunity employer.

Samsung has an accommodation process in place and provides accommodations for job applicants with disabilities as appropriate. Assessment and selection materials and procedures can be made available in accessible formats and methods as appropriate. If you require a specific accommodation because of disability or medical need, please let us know when selected to take part in our recruitment process so that reasonable arrangements can be made for the appropriate accommodations to be in place as you move through our process.

We thank you for your interest in working for Samsung. Only candidates selected for an interview will be contacted.

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