Sns Senior Marketing Specialist

Job description

About SHEIN:

SHEIN is a global fashion and lifestyle e-retailer committed to making the beauty of fashion accessible to all. We use on-demand manufacturing technology to connect suppliers to our agile supply chain, reducing inventory waste and enabling us to deliver a variety of affordable products to customers around the world. From our global offices, we reach customers in more than 150 countries.

Founded in 2012, SHEIN works with outstanding, creative, and capable peers. We share an energetic and open culture for capable people to discern, work and ignite as a team.

To learn more about SHEIN, please visit https://ca.shein.com, follow our Instagram @shein_ca and Youtube @SHEINOFFICIAL.

Position Summary:

As a Social Network Services (SNS) Marketing Specialist, your primary responsibility is to develop and execute effective marketing strategies across various social media platforms such as Instagram, TikTok, Facebook, Twitter, LinkedIn, and others to reach and engage with our existing and potential customers. You will work closely with the marketing team to plan and execute social media campaigns, create and manage social media content and manage relationships with influencers.

Responsibilities:

1. Developing social media marketing strategies that align with the brand’s goals and objectives. Planning and executing social media campaigns, including budget management, audience targeting, and performance tracking.

2. Maintaining official social media accounts such as TikTok & Instagram with the ability to create original content, increase account popularity and gain more followers in order to promote our brand effectively.

3. Creating and curating engaging social media content (including text, photographs, videos, and other multimedia) in collaboration with the marketing team and agencies for offline marketing initiatives. Coordinating with the marketing teams to make sure that all social media channels maintain a consistent voice, branding, and messaging.

4. Building and maintaining relationships with social media influencers and other strategic partners to expand reach and engagement.

5. Conducting research on industry trends and competitor activity to inform social media strategies and identify opportunities for growth. Analyzing data to measure the effectiveness of social media campaigns and using insights to optimize content and strategy.

6. Staying up-to-date with the latest social media trends, algorithms, and best practices to ensure the company's social media presence remains relevant and effective.

Qualifications:

Proven successful experience in online campaigns as a social media specialist or similar role for 2+ years.

Excellent bilingual written and verbal communication skills (English and French).

Bachelor's degree in marketing, communications, or a related field.

Proficiency in social media management tools such as Hootsuite.

Familiarity with social media analytics tools such as Tagger and wgsn.

Content production skills are a bonus, such as copywriting, layout design, video production, etc.

SHEIN is an equal-opportunity employer committed to a diverse workplace environment.

Job Type: Full-time

Salary: $70,000.00-$100,000.00 per year

Work Location: Markham, Ontario