Marketing Specialist Jobs

About Armour Group Inc.

Armour Group Inc., established in 1996 and headquartered in London, Ontario, markets and administers multiple lines of products in the automobile, recreational, heating and cooling and lending marketplaces.We focus on building relationships not only with our clients but also with the customers our clients serve.

Armour Group Inc. is looking for a full-time, on-site Marketing Specialist to join their team.

Position Overview

We are seeking a highly skilled and motivated Marketing Specialist to join our dynamic team. This role is crucial in protecting our brand image, creating engaging content and ensuring consistent messaging across various communication channels including email, text messages and social media. The ideal candidate will have a strong background in marketing, excellent communication skills and a keen eye for detail.

Responsibilities

Branding:

• Develop a deep understanding of our brand identity and values.
• Create guidelines and protocols to safeguard brand consistency across all marketing materials.
• Monitor and evaluate marketing campaigns and materials to ensure they align with brand guidelines.
• Collaborate with cross-functional teams to enforce brand consistency throughout the organization.

Content Creation:

• Develop compelling and impactful marketing content that aligns with our brand image and messaging.
• Collaborate with management and other team members to create visually appealing and highly effective marketing materials including videos.
• Conduct thorough research to stay updated on industry trends and competitor activities, incorporating relevant insights into content development.
• Write and edit engaging copy for emails, text messages, and video scripts.

Messaging and Communication:

• Develop a deep understanding of our customer base, ensuring that all communications resonate with the target audience.
• Collaborate with stakeholders to align messaging with marketing objectives and campaign goals.
• Monitor and analyze campaign performance metrics to optimize messaging strategies and improve conversion rates.
• Develop persuasive and targeted messaging for email and text message campaigns to drive customer engagement and conversions.

Campaign Management:

• Assist in planning and executing marketing campaigns across multiple channels.
• Track and analyze campaign performance, providing actionable insights and recommendations for improvement.
• Stay up-to-date with industry trends and best practices, incorporating them into campaign strategies.
• Coordinate with cross-functional teams to ensure timely execution of campaigns.

Here’s what you bring to the table

• Ability to work collaboratively in a fast-paced, deadline-driven environment.
• Proven work experience as a Marketing Specialist or similar role.
• Knowledge of email marketing and marketing automation platforms.
• Proficiency in crafting engaging marketing content for various channels.
• Creative mindset and a keen eye for detail.
• Strong written and verbal communication skills.
• Excellent organizational and project management skills.
• Bachelor's degree in Marketing, Communications, or a related field.

What’s in it for you

• Excellent management support and guidance
• Employee Assistance Plan (EAP) for you and your family’s wellness
• Access to health, dental and vision insurance