Digital Marketing Specialist, In-Product Marketing

Are you a high-energy digital marketer eager to support an emerging digital marketing channel? If so, you will support the development of in-product marketing campaigns for mid-sized client users of ADP's flagship HCM software, ADP Workforce Now. You will work with cross-functional teams to develop in-product marketing campaigns (comparable to in-app or publisher marketing campaigns) to appear in the software, while managing the balance between marketing objectives and users' experience. These campaigns cross-sell and upsell ADP solutions to drive sales growth and deepen client use of related ADP solutions.
The ideal candidate is agile, creative, and comfortable working on multiple projects at the same time. You love digital marketing and are excited to dive into multiple projects while discovering new ways of doing things.
Responsibilities

• Collaborate with product SMEs to determine client insights to drive messaging and segmentation, and advise Product Marketing on assets required to drive conversion
• Prepare and deliver campaign training to Sales
• Collaboratively work cross-functionally with a digital marketing agency, Product Management, Marketing, Development, UX, Sales and Service teams to design and execute campaigns
• Includes designing campaign journeys, developing mock-ups and preparing campaign assets
• Copywriting for assets including ads, modals, emails and landing pages
• Develop testing opportunities for campaign content and user journey
• Support the development and execution of targeted digital campaigns to appear in-software, complemented with email, landing pages and additional assets including videos and factsheets

Skills And Experience

• Demonstrated creativity and ability to support and execute marketing campaigns
• Digital Marketing experience preferred
• Minimum of 2-3 years of experience in B2B Marketing, in-app or publisher marketing is a bonus
• Familiarity with A/B testing and digital marketing concepts
• Copywriting experience a plus

Please include relevant campaign/writing/work samples with resume.
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