Digital Marketing Manager Jobs

Summary/objective

The Digital Marketing Manager contributes the development and management of digital marketing strategies and campaigns. This position works closely with the Digital Marketing Director on existing marketing programs and collaborates on digital marketing, social media, content development, user experience, web development, and analytics.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

• Create, curate, and publish engaging digital content for social media accounts/newsletters/blogs, including maintaining content calendar, and identifying new opportunities for content and growth
• Assist with the development of sales enablement tools and materials including PowerPoint presentations, brochures, landing pages, and website
• Implement, and optimize ongoing digital advertising campaigns on Google, Meta, and TikTok platforms, ensuring alignment with brand goals and maximizing ROI
• Brainstorm new, exciting, and out of the box content ideas that contribute to overall brand strategy and storytelling
• Assist with the strategic and technical implementation and management of digital advertising platforms such as Google Ads, social media ads (FB/IG, Twitter, etc.), and programmatic DSPs
• Collaborate with internal teams to build, deploy, and deliver email communications including eblasts, targeted messages, and newsletters
• Assists with ongoing projects such as implementing new digital campaigns across various brands, as well as monitoring, optimizing, and reporting on campaign performance
• Work with marketing team to support campaigns, social media, events, etc., from web to print media, by delivering on associated digital marketing tasks
• Analyze consumer behavior and adjust email and social media campaigns accordingly
• Perform general marketing, administrative and coordination duties as assigned
• Lead the development of campaign landing pages and optimize user experience
• Other Duties: Please note this job description is not designed to cover all possible activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
• Oversee influencer partnerships and affiliate marketing programs
• Track campaign status and budgets, campaign schedules, manage campaign progress and produce regular campaign metrics
• Help drive lead generation through social and digital strategies

Minimum Qualifications

• Experience using web metric programs (Google Analytics, etc.) and experience working across multiple data sources.
• Experience with email marketing platforms such as Salesforce Marketing Cloud, MailChimp, and Constant Contact
• Proficient in Excel/Word/PowerPoint with the ability to analyze data and prepare reports.
• Minimum of 4+ years of marketing experience
• Bachelor of Business Degree specializing in marketing
• Proficient with digital marketing channels and tools including SalesForce, SEMrush, WordPress, A/B testing, Yoast, Google Ad Manager, AdWords, LinkedIn Ads, etc.
• Familiar with content management systems and CRM platforms (Salesforce or HubSpot)
• Knowledge of traditional and digital marketing, content marketing, and social media marketing

Preferred Qualifications

• Facebook Ads Certified
• Attention to detail in a highly tactical, execution-focused environment.
• General ability to analyze and troubleshoot problems related to digital advertising across platforms, analysis tools, and websites.
• Excellent writing, communication, presentation, and analytical skills
• Proficiency with Google Merchant Centre
• Experience with landing page creation (WordPress)
• Experience with front-end web and email coding using HTML and CSS
• Organized multitasker able to handle many diverse projects at once and meet tight deadlines.
• Google Ads Certified
• Capability to analyze and derive insights from customer behavior and sales data

Supervisory responsibilities

This role has no supervisory responsibilities.

Work environment

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, printers.

Physical demands

Physical requirements include occasional lifting/carrying of 5 pounds; visual acuity, speech and hearing; hand and eye coordination and manual operate a computer keyboard and basic office equipment. Subject to sitting, standing, reaching, walking, twisting, and kneeling to perform the essential functions. Working conditions are primarily inside an office environment.

Travel required

This position will require limited travel.

Requisition ID: 2023-1776

External Company Name: Repairify

External Company URL: https://repairify.com/

Street: Not Applicable