Associate Marketing Manager, Ecommerce And Digital

Clorox is the place that’s committed to growth – for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team. #CloroxIsThePlace

Your role at Clorox:

Reporting to the Senior Digital & eCommerce Marketing Manager, the Associate Manager eCommerce & Digital will be responsible for executing the eCommerce & digital strategy online. Responsibilities include digital shelf management across all retailers’ websites, demand creation execution as well as total eComm business analytics & reporting. This position will provide support across all Clorox brands, with leadership on Cleaning and Vitamin brands.

Responsibilities:

eCommerce – Demand Creation, Media Planning & Shelf Management

• Lead the development of an Ecommerce Playbook, inclusive of Digital Shelf best practices and Ratings & Reviews planning/execution across eRetailers.
• Lead the digital shelf online. Requires setting up/optimizing digital tools, processes and reporting; coordinating with external vendors and internal brand teams to audit, collect, improve and disseminate branded content.
• Drive retail SEO initiatives including keyword analysis and optimization
• Work directly with retailers such as Amazon, Walmart, Loblaw Corp. on eCommerce media planning and execution, inclusive of creative
• Coordinate with sales and marketing teams to align demand creation campaigns to merchandising promotions and key pulse periods
• Manage relationship with search agencies (Stackline, Criteo, etc.); setting objectives, aligning targets and ensuring reporting is on track.

Media – Strategy, Planning & Execution (All Media)

• Reporting: work with agency to develop & optimize reporting on all media.
• Improve performance of SEM campaigns including bidding, writing ad copy, adding keywords, campaign and keyword optimization and analysis.
• Responsible for leading the development of media planning for the Cleaning and Vitamin brands across digital (Social, Search, Display, paid influencer etc.) & television

General Business Management

• Manage digital and eCommerce marketing budget
• Ad-hoc project needs from the eCommerce team. Evangelize, influence and educate stakeholders about eCommerce and best practices.
• Stay up to date with and inform team members about new digital trends, tools, improvements, and best practices.
• Responsible for PO creation, invoicing, spend tracking, budget reconciliation, and reporting to digital/eCommerce team, brand teams, and finance on a monthly basis

Requirements:

• Experience with eCommerce content syndication tools is preferable, such as Salsify
• Analysis & insights experience in a Digital or eCommerce capacity, such as Digital Shelf Measurement
• BA or BS with focus on Communication or Marketing / BComm (preferred but not mandatory)
• Proven ability to identify opportunities and proactively propose solutions
• 3-5 years Digital Marketing and eCommerce experience
• Excellent verbal and written communication skills. Experience preferred in writing, editing and crafting content for digital purposes

Skills and Abilities:

• You are currently an online shopper yourself
• Knowledge of media strategy, KPIs and planning procedures
• Good technical understanding and can pick up new tools quickly
• Proficient in Excel (including Pivot tables)
• Solid understanding of Digital and eCommerce metrics, analytics, and ability to generate, analyze and interpret data
• High level of curiosity & proactivity as the eCommerce and digital industry evolves
• Outstanding organizational skills and the ability to simultaneously handle multiple projects while meeting deadlines
• In-depth knowledge and understanding of retailer online platforms and their functionality and limitations (Amazon.ca, Walmart.ca, PCexpress.ca, etc.) and how they can be leveraged for different categories
• Experience writing, editing and crafting content for the online space

Workplace type:

We seek out and celebrate diverse backgrounds and experiences. We’re looking for fresh perspectives, a desire to bring your best, and a non-stop drive to keep growing and learning.

At Clorox, we have a Culture of Inclusion. We believe our values-based culture connects to our purpose and helps our people be the best versions of themselves, professionally and personally. This means building a workplace where every person can feel respected, valued, and fully able to participate in our Clorox community. Learn more about our I&D program & initiatives here.

Benefits we offer to help you be well and thrive:

• Generous 401(k) program in the US and similar programs in international
• Health benefits and programs that support both your physical and mental well-being
• Competitive compensation
• Meaningful opportunities to keep learning and growing
• Flexible work environment, depending on your role
• Half-day Fridays, depending on your location

Please apply directly to our job postings and do not submit your resume to any person via text message. Clorox does not conduct text-based interviews and encourages you to be cautious of anyone posing as a Clorox recruiter via unsolicited texts during these uncertain times.

To all recruitment agencies: Clorox (and its brand families) does not accept agency resumes. Please do not forward resumes to Clorox employees, including any members of our leadership team. Clorox is not responsible for any fees related to unsolicited resumes.