Senior Marketing Specialist Jobs

Job Title: Senior Marketing Specialist

Job Location: Markham, Ontario

Company Overview:

We are a dynamic and innovative company seeking a skilled Marketing Specialist with experience in planning and executing offline marketing events. Our company is focused on creating unique and engaging brand experiences for our customers, and we believe that events and activations are an essential way to make an impactful and lasting connection with our target audience. As a Marketing Specialist, you will play a vital role in developing and implementing strategies to drive brand awareness, engage customers, and generate leads.

Responsibilities:

• Collaborate with internal teams, including local cross function teams and headquarter teams, to ensure a cohesive and integrated approach to the events and activations. Share event-related information and provide regular updates to stakeholders to maintain alignment and support the overall marketing objectives.
• Track, analyze, and report on the effectiveness of events, including attendance, engagement metrics, lead generation, and return on investment (ROI). Use data-driven insights to optimize future event strategies and improve overall marketing performance.
• Develop marketing strategies for experiential events that align with our brand identity and marketing objectives. Work with agencies to develop unique campaign ideas and the execution/operation plan. Manage the whole project from searching suitable locations, coordinating with headquarter teams and managing event logistics such as budgets and timelines etc.
• Identify potential event partners, sponsors, agencies, and vendors to enhance the overall experience. Negotiate contracts, manage relationships, and coordinate logistics with vendors and sponsors to ensure seamless execution of events.
• Develop PR and social communication campaigns to promote the marketing events. Create engaging content, compelling visuals, and targeted messaging to generate impressions and build word of mouth effect.

Qualifications:

• Team Player: Highly collaborative with the ability to work effectively in cross-functional teams. Possess a positive attitude, flexibility, and a willingness to adapt to changing priorities and deadlines.
• Proven Experience: Minimum of 3 years of experience in marketing, with a focus on event planning and execution, particularly pop-up events. Demonstrate a track record of successful event campaigns and the ability to drive brand engagement and generate leads.
• Creative Mindset: Possess a strong creative flair and the ability to think outside the box. Bring fresh and innovative ideas to the table, leveraging the uniqueness of pop-up events to create memorable experiences for our target audience.
• Excellent Project Management Skills: Ability to multitask, prioritize, and manage multiple projects simultaneously. Strong attention to detail and exceptional organizational skills are essential to ensure smooth event execution.
• Analytical Mindset: Proficient in data analysis and reporting. Familiarity with event-related metrics and analytics tools to measure the success of pop-up events. Ability to draw insights from data and make data-driven recommendations for future improvements.
• Bilingual will be a plus
• Strong Communication Skills: Excellent verbal and written communication skills. Ability to articulate ideas clearly and concisely, as well as negotiate and build relationships with vendors, sponsors, and internal stakeholders.

If you are a results-oriented marketing professional with a passion for creating unique and memorable experiences through marketing events, we would love to hear from you. Join our team and play a crucial role in shaping our brand's presence in the market and engaging our target audience in innovative ways.

SHEIN is an equal opportunity employer committed to a diverse workplace environment.