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Senior Specialist, Communications And Advisory Services
Company | University of Ottawa |
Address | Ottawa, Ontario, Canada |
Employment type | FULL_TIME |
Salary | |
Category | Higher Education |
Expires | 2023-06-21 |
Posted at | 11 months ago |
Job Type:
- Content Development: Develop fundraising and engagement materials to support the delivery of communication plans in an omnichannel environment (e.g. via social media, digital, web, video and publication channels) as required. Serves as the subject matter expert for clients’ business and activities, identifies potential stories and looks for opportunities to increase engagement and interactions with key personas related to fundraising and development activities. Leverages content developed by content creators and provides advice on the use of graphic components (e.g. infographics).
- Implementation: Assists clients with the implementation of content marketing and communications plans. Ensures that the recommended activities and tactics are evidence-based, effective and aligned with Telfer’s objectives and brand, and are well executed and measured.
- Strategic Communications Planning: Develops content marketing and communications plans for clients that support client objectives and Telfer’s priorities, provides proactive, expert communications planning advice and guidance, with the goal of raising awareness of Telfer, while positively influencing perceptions and enhancing its brand. Demonstrates a deep understanding of the various personas (key audiences) and their channel preferences, voice/tone and content interests. Provides input to the development of Telfer’s high-level communications strategy which is developed annually.
- Client Relations: Serves as the primary point of contact with clients. Builds and maintains productive and positive relationships with clients and has an in-depth understanding of their business, culture and communications, issues management and marketing needs. Nurtures these relationships by providing exceptional client service and advice. Maintains or exceeds service levels as established by client service agreements.
- Ability to understand and interpret industry metrics/analytics and their application to planning, and product development with a goal of meeting client objectives.
- Bachelor’s degree from a recognized university in a communication-focused field such as Marketing, Communications, Public Relations, Journalism, or a related discipline, or an acceptable equivalent combination of education and experience.
- Exceptional verbal and written communication skills, in both official languages.
- Proven abilities in building partnerships and/or productive working relationships with a wide variety of internal and external stakeholders.
- Proven abilities in the areas of communications planning and execution, content management, digital media and issues management.
- Demonstrated ability to think proactively and provide advice and services to a client in a clear and concise manner.
- Professional experience in a strategic communications or marketing role.
- Established credibility and authority and a track record of gaining the confidence and influence of clients.
- A minimum of seven (7) years’ professional experience in the development, implementation and evaluation of communications and marketing strategies and plans.
- Ability to work flexible hours, including evenings and weekends. Some travel may be required.
- Experience in developing a variety of communications products related to development, fundraising, or engagement for a variety of digital platforms, articles, presentations, speaking notes, reports etc.
- Sound judgment, initiative, creativity, flexibility, tact and diplomacy, as well as experience in dealing with challenging situations and sensitive issues that may affect brand.
- Ability to meet the demands of multiple clients simultaneously, balancing speed with quality and accuracy. Strong interpersonal and problem-solving skills.
- Self-motivated and a team player.
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