Senior Marketing Manager, Microfluidics

Would you like to join an innovative team driven by a bold vision unleashing tools to accelerate breakthroughs in human health?

It is an extraordinary time for Standard BioTools. Our technology is empowering customers to improve life through comprehensive health insight. We invite you to join a leading provider of indispensable life sciences tools that is accelerating global research on multiple frontiers of human health.

At Standard BioTools, we are building a positive culture where our people can do the best work of their careers, informed, and influenced by our core behaviors:

• Drive continuous improvement
• Keep customers front and center in all of our work
• Be accountable and deliver on commitments
• Be collaborative and work as one team: fostering communications in a learning, coaching, and helpful environment

Standard BioTools is looking for an inspired and energetic Senior Marketing Manager to develop and execute integrated marketing programs on qPCR and NGS library preparation products that will build awareness and convert opportunities in the research and diagnostics markets. This Marketing Manager will play a vital role in the growth of our Microfluidics Business.

Description :

• Collaborate with regional marketing colleagues to deploy your programs into their territories.
• Build effective relationships with Product Management, R&D, Commercial and other key functions to ensure a successful launch and adoption of new products.
• Capture and use metrics to analyze tactical performance to improve ROI and optimize programs.
• Work with marketing staff to manage projects, resources, and timelines to meet objectives on time and on budget.
• Design and run market- and segment- specific marketing campaigns in partnership with Product Management and other key stakeholders.
• Manage projects agencies, resources, and timelines in order to meet objectives on time and on budget.
• Create and develop of marketing strategies and creation of actionable marketing programs to drive high value sales leads and profitable revenue.

Minimum Qualifications :

• Motivated by turning leads into opportunities, opportunities into customers, and customers into evangelists for Standard BioTools .
• A self-starter that is able to take projects from strategy through execution with a high attention for detail.
• Skillful in the art and science of marketing, from digital to traditional, with an emphasis on outbound marketing.
• Inspired by our customers – and their contributions to biological discovery and improving human health.
• A strong understanding of qPCR and next generation sequencing (NGS) technologies and applications and associated customer needs in both translational research and diagnostics markets.
• Equally creative and data-driven, adept at delivering ideas, content, and metrics.
• Excellent interpersonal, customer orientation, presentation and problem-solving skills.
• A belief that collaboration among multiple partners is the key to delivering great, highly-impactful marketing programs.
• A BA/BS in molecular biology or related discipline, with at least 10+years of experience within a marketing role in the life science industry.
• Experienced in creating marketing collaterals and assets.
• The ability to develop and deliver differentiated value propositions with consistency and clarity across the commercial organization and customer base.
• A great track record of developing and executing highly-successful multi-channel marketing campaigns with demonstrable results.
• Knowledgeable on marketing metrics and KPIs.
• An advanced degree is preferred; MBA or equivalent business education a plus.

Ready to join an industry leader with a bold and ambitious mission that is enabling advancements in human health? Apply online with your resume!

Standard BioTools is an equal opportunity/affirmative action employer. We will consider all qualified applicants for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.