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Product Marketing Manager, Sustainability
Company | TechInsights |
Address | Ottawa, Ontario, Canada |
Employment type | FULL_TIME |
Salary | |
Category | Internet Publishing |
Expires | 2023-07-30 |
Posted at | 10 months ago |
TechInsights is the information platform for the semiconductor industry. Regarded as the most trusted source of actionable, in-depth intelligence related to semiconductor innovation and surrounding markets, TechInsights’ content informs decision makers and professionals whose success depends on accurate knowledge of the semiconductor industry—past, present, or future. Over 400 companies and 50,000 users access the TechInsights Platform, the world’s largest vertically integrated collection of unmatched reverse engineering, teardown, and market analysis in the semiconductor industry. This collection includes detailed circuit analysis and imagery, process flows, device teardowns, illustrations, costing and pricing information, forecasts, market analysis, and expert commentary. TechInsights’ customers include the most successful technology companies who rely on TechInsights’ analysis to make informed business, design, and product decisions faster and with greater confidence. For more information, visit
- Masterful storyteller, capable of confidently captivating audiences and taking them on a transformative journey.
- Collaborative relationship builder who can inspire and exert influence over key stakeholders.
- Thrives in a high-performance environment.
- Keen interest in building solutions and messaging that support sustainability initiatives for TechInsights’ customer base.
- Be an advocate for ESG and its impact on technology.
- Occasionally travel (10%) in support of industry events and customer engagement.
- Create value-based product collateral and campaigns in the language of our customers; (i.e., high impact sales collateral, landing pages, webinars, TechInsights Platform messaging, product videos).
- Develop and execute go-to-market strategies for our Sustainability product line.
- Contribute to strategic discussion on the Sustainability product roadmap, product training, marketing initiatives, collateral concepts, internal processes, and sales tools.
- Collaborate with across the broader organization to execute campaigns and initiatives that increase brand awareness of TechInsights unique sustainability solutions leading to high quality leads.
- Cultivate positive relationships with product managers, customer experience, marketing, and leadership to identify and influence impactful product opportunities and prioritize efforts.
- Work with Product and the Product marketing team to craft strategic messaging, buyer personas, sales enablement materials, and promotional content.
- Connect with the product management team to establish a continuous feedback loop encompassing market trends, customer needs, and competitive details.
- Experience in an information business where the product is knowledge-based products and services.
- Ability to collaborate and confidently mediate across teams and subject matter, on all levels of understanding and seniority, is second nature to you.
- Experience in leading the development and execution of high-impact GTM campaigns, messaging/positioning docs, and sales collateral.
- 7+ years' experience as a product marketing manager at a high-growth company.
- A background working on sustainability issues as it relates to technology would be considered a strong asset.
- Support for community through charitable alliances
- Competitive pay and generous benefits (medical, dental, vision, wellness, RRSP/401K Matching)
- Strong sense of camaraderie, mutual respect and shared goals among colleagues
- Flexible vacation policy
- Professional and career development opportunities
- Annual fitness reimbursement
- Wellness resources and support from management
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