Product Marketing Manager Jobs

Product Marketing Manager

The ideal candidate will be responsible for creating our relevant product marketing content. Your market research will help guide you when creating this content. You will collaborate with other internal teams and product marketing team members to develop our strategy for product launches and product positioning.

12 or 18-month contract position with the option to extend. Hybrid work from Mississauga with a starting salary of $80-85k.

Responsibilities

• Assist in departmental and corporate activities, as requested, to complete the corporate plan
• Report marketing activities and resulting sales for each product within the SBU as required
• Engage with distributors and external partners to align and implement strategies for products within the SBU
• Present content relative to products within the SBU to customers and internal stakeholders
• Responsibility for all aspects of introducing a new product into the market, from product inception to delivery into the market
• Coordinate advertising/media plans and public relations for SBU with Marketing Communications department
• Work directly with GBU counterparts to execute company initiatives within the subsidiary
• Work with Director of Marketing – Technical NA to develop pricing strategies for products within the SBU
• Develop and implement integrated marketing plans to achieve sales rolling forecast while keeping expenses below budget
• Work effectively with the Marketing Communications Department to complete campaigns, promotions, digital assets & literature
• Portfolio responsibilities will include Digital Lab Scanners, Scanning and Milling Software, 3D Printing and resins, Laboratory Furnaces.
• Develop, analyze and report on market research data for each SBU.
• Work with education department to support ICDE courses and internal training initiatives for products within the SBU
• Align with Clinical Sales team on sales strategies through the development of marketing and education tools
• Manage life cycle of products within the SBU according to the strategic plan for North America

Qualifications

• Equipment and software portfolio experience preferred but not necessary
• Excellent communication, organization and interpersonal skills
• Strong computer skills in Microsoft Office Suite required
• Ability to travel, including international travel
• Five years prior product management experience preferred