Xdr Product Marketing Director

Description
Who We Are:
Managing cyber risk, together.
Forescout delivers automated cybersecurity across the digital terrain. We empower our customers to achieve continuous alignment of their security frameworks with their digital realities, across all asset types – IT, IoT, OT, and IoMT. It is a non-stop journey, managing cyber risk through automation and data-powered insights.
What We Do
Today the modern enterprise is an Enterprise of Things. We are on a mission to secure the Enterprise of Things with active defense by identifying, segmenting and enforcing compliance of every connected thing. In real time. And at scale. Our unified security platform enables enterprises and government agencies to focus on Zero Trust segmentation, IT/OT convergence and OT/ICS innovation, all supporting our mission and vision.
Join us as we secure the world with our products. We are looking for resourceful and gritty individuals to collaborate as one team while ensuring a world-class customer experience. We are cyber-obsessed about addressing the world’s most challenging security problems. Innovation starts here, everyone’s ideas are valued, visionaries welcomed!
What You Will Do
As the lead Product Marketer, XDR, you will be the voice of the customer and market to define/
direct how Forescout delivers on relevant threat detection and incident response outcomes. Using
this insight, you’ll create compelling and differentiated messaging and evangelize it through our
marketing and sales efforts and into our analyst community. You will serve as the subject matter
expert to our sales, sales enablement, operations and marketing teams and deliver compelling
content where required. You are an exceptional product marketer, storyteller and strategist with
excellent project management skills and ability to get things done.

• Go to Market Execution: Lead the product line’s cross-functional go to market initiatives. Use market and competitive analysis to influence your GTM plans.
• Collaboration: Partner closely with product teams on product strategy, narrative creation, and product functionality ranking. Drive sales enablement and help scale marketing initiatives for our XDR offering
• Messaging and Positioning: Deliver a compelling value proposition and translate our product’s vision and its technical concepts to clearly articulate Forescout’s strategy, benefits and differentiation
• Persona and Use Case Development: Work with product, sales and fellow product marketers to define buyer / user personas and how XDR solves their use cases.
• Content Creation: Drive awareness by creating marketing assets like demo videos, blogs, emails, content, webinars, webcontent, and more
• Storytelling: Work closely with other product marketers to unify the story of our cybersecurity solutions with the unique capabilities of our XDR platform
• Evangelize: Be comfortable speaking with sellers, customers, analysts and be able to present at industry conferences and events

What You Bring To Forescout

• Deep understanding of security operations domain, market trends, competitive landscape and customer requirements
• Bachelor’s degree required - Technical degree or equivalent background or equivalent
• 8+ years of product marketing experience with 3+ years in XDR, EDR, SOC, or SIEM solutions
• Comfortable with creating and delivering presentations in a range of environments, from industry conferences to customer and industry analyst briefings
• Experience and innovative energy to champion successful market and competitive disruption initiatives
• Demonstrated record of working cross-functionally to drive sales, demand generation and overall organization and business success
• Ability to work in conjunction with Product Management to define and refine product roadmaps
• Ability to travel
• Outstanding technical, verbal and written communication skills

What Forescout Offers You

• Leadership that supports and encourages professional growth and development
• Want a glimpse of Life @ Forescout? Check us out on Facebook and Instagram
• Learn more at: forescout.com
• Competitive compensation and benefits – we cover 80% of employee and dependents’ benefits premiums (US only), 401K match, generous PTO policy, and much more
• Collaborative and innovative environment – make an impact on worldwide security while working on the hottest technology

Forescout Technologies is proud to be an Equal Employment Opportunity Employer. We value and embrace diversity, equality, inclusion, and collaboration at the core of our “One Team” philosophy. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.