Senior Marketing Manager Jobs

Senior Marketing Manager

Brampton, Ontario

Introduction

We are currently hiring a Senior Marketing Manager for our client, a leading Generic Pharmaceutical company. The successful candidate will develop and execute on the marketing plan for their Specialty Drug business in Canada. This is an exciting opportunity to join a growing team and make an impact on patients lives.

This opportunity requires two days' per week in-office at the client's location in Brampton, with field work required as needed.

Responsibilities

• Manage complete lifecycle of product portfolio, including pre-launch activity, product launches, pricing, sku optimization, market share and penetration targets through to product discontinuation.
• Key Performance Indicators development and tracking.
• Identify, prepare, communicate and monitor product sales targets and product promotions to ensure revenue and profit targets are met.
• Plays an active role in C-Suite and high impact customer selling activity.
• Hire, coach and develop marketing team members.
• Lead the preparation and submission of long-term and annual product sales budgets and quarterly estimates based on historical performance, external and internal factors and sales intelligence.
• Manage customer listing grids to ensure appropriate inventory and allocation of product, ensuring superior customer fulfillment and listing retention
• Work closely with Sales and Customer Service in identifying competitive opportunities or potential risks to monthly performance targets.
• Lead product positioning, key messaging and POA development in collaboration with sales and PSP Manager.
• Manage the intake of competitive and industry intelligence to identify risks and opportunities that exist within existing portfolio and future pipeline.
• Develop and execute marketing plans through insightful interpretation of market research, competitive intelligence and overall industry knowledge.
• Manage our Market Research team, ensuring timely and accurate market information is produced on a monthly and ad-hoc basis, using IQVIA and other data sources as required
• Work with the Head of Specialty and Business Development to identify and recommend future product opportunities, in line with company goals and objectives
• Optimize Omnichannel Marketing.
• Working with Commercial Operations, Demand Planning, Supply Chain and Customer Service to ensure product supply meets with demand expectations
• Active participation in all supply discussions to ensure appropriate levels of supply and distribution are attained
• Planning and implementation of quantitative and qualitative market research initiatives to develop market understanding and competitive activity
• In collaboration with PSP Manager designs and execute advisory boards to gain market insights and feedback from key stakeholders to develop a PSP brand concept and unique value proposition.
• Establish basis of segmentation, quantifying and establishing segment needs.
• Lead training on marketing and sales materials, programs and messaging as required.
• Working with Commercial Operations, develop product and sales promotions to reduce inventory obsolescence
• Meet with key opinion leaders to strengthen customer insights and relationships.
• Lead social media initiatives related to the specialty portfolio.

Requirements

• Minimum 5 years of marketing experience in specialty pharmaceuticals including generics
• Strong verbal and written communication skills are essential
• Outstanding customer relationship, interpersonal, and communication skills with the established ability to effectively work with diverse audiences and influence cross functionally
• Proven negotiation skills.
• Strategic planning and execution
• KOL development
• Ability to think strategically in order to improve current processes
• Exceptional interpersonal skills and problem solving capabilities
• Bachelor’s Degree required
• Ability to lead with influence
• Experience managing direct reports
• PSP experience an asset
• Ability to work independently and prioritize with minimal daily instruction
• Strong analytical skills with the proven ability to effectively analyze data to determine trends and inform strategy
• Excellent organization and multi-tasking skills
• Specialty product launch and pre-launch experience
• Marketing management

What We Offer

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About Us

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