Senior Integrated Marketing Manager

Company Description

Assent is the supply chain sustainability management solution for the world’s most responsible, sustainability-focused complex manufacturers. The #1 business risk for complex manufacturers is hidden. Most supply chains were never built with sustainability in mind, and most manufacturers do not have deep visibility into their supply chain risks while outsourcing the majority of their production. Shaped by regulatory experts, customers and suppliers, Assent is the foundation manufacturers need for cross-enterprise sustainability. At Assent, your work will help bring transparency, sustainability, and fairness to the global community.

We’re one of the fastest-growing technology companies - from $5 million to $50 million ARR in under five years! As the global leader in supply chain sustainability management, we provide transparency into the supply chains of some of the world's largest and most successful companies, including 75 percent of Fortune 500 companies. In our most recent funding round, we raised $350 Million USD in funding led by Vista Equity Partners. This funding will allow us to continue to scale with purpose, and add exceptional talent to our already remarkable team. Assent is the first North American software company to achieve both B Corporation Certification and Advanced Status with United Nations Global Compact. This reflects our deep commitment to embed sustainability not only across our organization, but as part of how we drive positive impacts for our communities and the customers we serve.

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The Senior Integrated Marketing Manager is a key member of the marketing team with ownership of the strategy and overseeing execution of marketing programs and campaigns to achieve pipeline and revenue goals for Assent.

This role will design, plan and execute multi-touch demand generation programs across multiple marketing channels in partnership and supported by channel owners, and drive alignment with sales.

The Demand team works hard to develop and execute integrated campaigns that have strong product positioning and consistently develop new ways to differentiate Assent in the market.

Key Requirements And Responsibilities

• .Define goals and KPIs for integrated marketing programs and establish growth targets.
• Lead marketing campaign planning in partnership with marketing leadership and sales leadership to align on product, industry and segment priorities.
• Own strategy, development and execution of integrated marketing campaigns designed to engage key personas for Assent’s platform, partnering with Product Marketing, Creative, Content, Public Relations, Marketing Operations, Events, Digital Marketing, and Sales on development and delivery of key programs.
• Oversee management of multiple campaigns – with a focus driving new customer acquisition and engagement from lead to opportunity.
• Ensure programs perform against goals and are continually optimized as required to meet objectives (qualified leads, pipeline, and channel performance).
• Own quarterly reporting and analysis of marketing programs - present performance results, insights, learnings and recommendations.
• Collaborate with sales on lead nurture strategies and outreach sequences.
• Responsible for the planning of multi-touch demand generation marketing programs and overseeing the execution across channels including webinars, digital marketing, content, account based marketing, events, and follow-up campaigns to deliver quality leads, pipeline and revenue.
• Drive strong campaign performance by constantly a/b testing and refining messaging, ad copy, visuals and communications across the customer lifecycle.
• Gain commitment and buy-in of multiple stakeholders for marketing programs and proactively identify areas of opportunity and risk.

This is not an exhaustive list of duties. Responsibilities may be altered and/or added from time to time to meet business needs.

Qualifications

We strongly value your talent, energy and passion. It will also be valuable to Assent if you have the following qualifications,

• 3+ years of experience in Demand Generation, SaaS experience is a plus.
• Excellent program management and communication skills and a consistent track record of working across sales, marketing and technology teams.
• 7+ years of experience in B2B marketing.
• Experience with building out multi-touch and multi-channel programs and processes
• A passion for metrics. You live for the data and use it to guide your programs and budget allocation.
• Experience working across sales segments using a variety of messages relevant to each target audience
• Strong understanding of lead to win flow and processes, standard methodologies and industry trends.
• The desire to roll up your sleeves and do the dirty work to get the job done.
• Understanding and experience working with high touch, long sales journey
• Fluent in marketing automation and CRM capabilities with hands-on experience (SFDC + Marketo/Pardot a big plus).

Additional Information

Preference for this role is for candidates residing in Ontario and Quebec.

The compensation range for this role is between CAD$115 000 and CAD$125 000

At Assent, we are uniquely positioned to make meaningful, impactful changes in the world around us. If you believe in doing work that matters, we want you to join our team.

Life at Assent

• Financial Benefits: It’s not all about the money – well, it’s a little about the money. We understand that financial health is important and we offer a competitive base salary, a corporate bonus program, retirement savings options and more.
• Wellness: We believe that you and your family’s well being is important. As a result, we offer vacation time that increases with tenure, comprehensive benefits packages (details vary by country), life leave days and more.
• Life at Assent: There is purpose beyond your work. We provide our team members with volunteer days, flexible work options and opportunities to get involved in corporate giving initiatives.
• Lifelong Learning: At Assent, curiosity is not only valued but encouraged. You will receive professional development days that are available to you the day you start.
• Work The Way That Works for You: Your work and life should be balanced in a way that is purposeful for you. We offer flexible working environments for our team. Choose a space that meets your unique needs.

At Assent, we are committed to growing and sustaining an environment where our team members feel included, valued, and heard. Our diversity and equal opportunity practices are guided and championed by our Diversity and Inclusion Working Group and our Employee Resource Groups (ERGs).

Our commitment to diversity, equity and inclusion includes recruiting and retaining team members from diverse backgrounds and experiences, and fostering a culture of belonging where all team members are included, treated with dignity and respect, promoted on their merits, and placed in positions to contribute to business success.

If you require assistance or accommodation throughout any part of the interview and selection process, please contact [email protected] and we will be happy to help.