Sr. Director, Integrated Marketing

At Kinaxis, who we are is grounded in our common belief that people matter. Each one of us plays an important part in accomplishing our work, building our culture and making a global impact.

Every day, we’re empowered to work together to help our customers make fast, confident planning decisions. This is how we create a better planet – for each other, for our customers and for generations to come. Our cloud-based platform RapidResponse ensures that the products we need – everything from medicine and cars, to day-to-day items like toothpaste – make it to market and into our hands when we need them with minimal ecological footprint.

We make the world better, and you can too.

Sr. Director, Integrated Marketing

Job location: This is a remote position. You can work from home and be located anywhere in Canada or the United States.

About The Role

Reporting to the Chief Marketing Officer, the Integrated Marketing Senior Director is responsible for developing and executing comprehensive digital and marketing strategies that serve our brand and demand generation objectives. This leader, leads a team of digital and campaign professionals that deliver modern marketing at scale serving our corporate growth objectives.

An expert in their field, and an experienced trusted senior director, this individual will build and oversee the end-to end global execution of our brand and demand generation strategy.

What you will do

• Build top programs for pipeline acceleration and demand generation.
• Lead all centralized media buying and organic media strategies including pay per click, SEO, social media, earned and owned media.
• Lead our digital marketing infrastructure and strategy. Ensuring that our .com properties are digital demand generation vehicles securing industry leading conversion.
• Negotiate with marketing vendors to ensure best in class ROI of marketing programs.
• Collaborate with Corporate Marketing, Field Marketing, Product and Industry Marketing and Marketing Operations to ensure the execution of multi-touch, multi-tactic campaign execution.
• Measure and optimize our activity mix, performance marketing and conversion to ensure highly effective media and marketing spend.
• Build and execute our social marketing activities in support of our campaign architecture.
• Build and execute our multi-year campaign architecture which supports all of our demand and lead generation activities.

What we are looking for

• Demonstrated leadership and mentoring skills with the ability to coach and develop team members.
• Minimum of 3 years Digital Marketing experience.
• Strong collaboration and negotiation skills with ability to influence and gain support across the organization and externally.
• 10+ years demonstrated progressive experience years B2B experience in marketing, strategy or communications roles in enterprise technology and/or service providers.
• Problem-solver, change champion, and passionate about delivering results.
• Advanced analytical skills with the ability to analyze and interpret datasets to derive insights, challenge conclusions, and change direction.
• Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation, and spoken formats to a variety of audiences.
• Creative, outside-the-box thinking with demonstrated experience balancing strategic and creative thinking with tactical detailed execution and measurement.
• Bachelor's degree in Marketing, Communications, Business or related .

Role-specific Skills And Experience

• Ability to strategically prioritize with experience with project planning, resourcing, and management.
• Demonstrated experience creating impactful strategic digital marketing campaigns and programs.
• Experience managing escalations and corresponding process.
• Strong understanding of modern marketing, intent and ABM marketing.
• Demonstrated ability to build high performing teams.

What we have to offer

• Global Impact - As a global team spanning continents, boundaries, and cultures, every day we are inspired by the impact our work has on our colleagues, our customers, our communities, and the world at large.
• Great People - We take our work seriously, but we don’t take ourselves too seriously! It’s in our DNA to celebrate, laugh, and have fun. We are stronger, together, when we are open, honest, and above all, real. Every person is valued here and plays an important role in our shared success.
• Challenging Work - We love solving highly complex problems. And as the global leaders in our industry, we never stop innovating—our work is never “done. That’s because across our teams and in all roles, every employee is empowered to bring their best ideas forward and to jump in and solve the problems they’re passionate about.
• Diversity, Equity and Inclusion - Diversity, equity and inclusion are more than words to us. They are the guiding principles for building a culture where we celebrate each others’ differences, continuously strive for equality and recognize that inclusion makes us stronger as individuals, a company and a global citizen.

For more information, visit the Kinaxis web site at www.kinaxis.com or the company’s blog at http://blog.kinaxis.com/ .

Kinaxis strongly encourages diverse candidates to apply to our welcoming community. We strive to make our website and application process accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us at [email protected] . This contact information is for accessibility requests only and cannot be used to inquire about the status of applications.