Sr. Manager, Country Marketing

Job Title: Sr. Manager Country Marketing
Location: Brampton, ON
Reports to: Country Marketing Lead
Newell Brands
Newell is a leading $10B global consumer products organization with over 29,000 employees and more than 100 beloved brands. Newell’s vision is to become a consumer led, innovation powerhouse and growth engine that is a force for good and an amazing place to work, grow and thrive! We are on a journey to accelerate brand growth by unlocking powerful consumer insights that generate disruptive and high incremental innovations.
Position Summary
The Sr. Manager, Country Marketing role is a critical role at Newell with responsibility for ensuring the delivery of the Global Segments country level P&L expectations and leading adaptation of the Global marketing strategies to relevant Country focused priorities. This role will be the conduit to the Global Segment Brand Marketing teams, providing country specific insights while partnering with local cross functional partners to deliver objectives. The ideal candidate will bring 5+ years of marketing experience combined with proven ability to drive omnichannel growth in multiple sales channels. This role is a broad business leader effectively leading a cross-functional team and strategically influencing the global segment team.
Key Responsibilities

• Adapt the global brand strategy for the segment and Country. Included would be leadership of brand foundational tools: brand pyramid, brand positioning, brand architecture, product assortment, value/pricing proposition and winning aspiration compared to competition.
• Drive the P&L statement through strong financial management, improved profitability targets, cost cutting (when appropriate) and complexity reduction.
• Demonstrated evidence of translating business priorities into brand objectives, strategies and plans. Understand how to effectively inspire and delight consumers through product performance, pricing and positioning.
• Develop effective omnichannel promotional strategies including off-shelf events, digital promotions, key merchandising requirements, consumer price incentives and impactful packaging graphics/messaging.
• Drive impactful omnichannel brand communication understanding and defining the brand personality, key messaging vehicles (on-line and traditional) and brand image guidelines.
• Generate a 3 Year Innovation Pipeline by leading the team to unlock powerful consumer insights that translate into disruptive and incremental innovations boosting revenue and profit for the business lines
• Successful management of P&Ls, including how to price product to derive maximum value, how to reduce unwanted costs, managing inventory effectively, balancing financial risks, maximizing marketing and promotion expense and forecasting future performance.
• Develop omnichannel strategic plan identifying where to play and how to win. Design appropriate product assortments per channel with compelling key feature/benefit claims and partner with center marketing team to build winning assortments, SEO strategies, best in class PDPs, etc.
• Work across the business units with all key functions – Sales, Manufacturing, Sourcing, Distribution, Customer Service, IT, Finance, HR, Legal – as well as centralized support teams to drive profitable sales for the brands.
• Assist the BU CEO in building the long-range strategic plan; Lead the team in preparing the annual business plan and gain BU CEO approval
• Demonstrated success leveraging analytics to identify business growth opportunities and translating this into revenue or market share improvement

Required Experience/Qualifications

• Experience managing a global business/brand or worked in other countries. Demonstrates the ability to understand the similarities and differences between countries and cultures which is built into strategies and plans.
• Deep experience gleaning consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results and competitor/category actions to drive leadership brand sales.
• Classical brand builder with strong digital marketing skills (DTC, eCommerce, Retailer Media Networks)
• Prior demonstration of behaving as a “Servant Leader” of being a brand steward, building and implementing brand architecture and driving brand value across all consumer channels.
• Proven ability in talent management; Ability to attract and retail top talent; Prior experience leading a large team and coaching for continued growth and success
• A four-year college degree, MBA preferred.
• Key leadership traits include empathy, integrity, accountability, resilience, vision, creativity and positivity.
• 10+ years of brand management experience including deep marketing, innovation and general management experience.
• Industry experience in CPG and hardlines, with proven ability to be successful with both.
• Proven success leading as a servant leader, seeking the input of the team while guiding everyone to be better at what they do and how they perform.

If you feel you need accommodation because of illness or disability, please do not hesitate to contact Human Resources at 289-291-5600 at your earliest convenience. You will also be briefed on the Company's policies regarding accommodation and the Accessibility for Ontarians with Disabilities Act ("AODA") during your orientation process.
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, FoodSaver, Calphalon, Sistema, Sharpie, Paper Mate, Dymo, EXPO, Elmer's, Yankee Candle, Graco, NUK, Rubbermaid Commercial Products, Spontex, Coleman, Campingaz, Oster, Sunbeam and Mr. Coffee. Newell Brands' beloved, planet friendly brands enhance and brighten consumers lives at home and outside by creating moments of joy, building confidence and providing peace of mind.