Digital Marketing Manager, Ignitetech (Remote) - $100,000/Year Usd

Crossover is the world's #1 source of full-time remote jobs. Our clients offer top-tier pay for top-tier talent. We're recruiting this role for our client, IgniteTech. Have you got what it takes?

Are you a marketer looking for a new opportunity that offers extraordinary growth and responsibility? IgniteTech is looking for an innovative self-starter to join the team - and we're especially interested in someone with strong content creation skills who thinks about marketing with an eye for demand generation.

At IgniteTech, we sell our enterprise software products using an unlimited "Netflix-style" subscription, and we have industry-leading clients worldwide. We acquire mission-critical software products, set them up for a brighter future, and we are adding to the library all the time.

You will be part of a growing global marketing team to support our accelerated growth plans over the next five years. This is not a supervisory role; you get to be hands-on with developing, testing and implementing new digital marketing campaign approaches to retain and grow our share of spend with our existing customers.

If you're a data-driven marketer who enjoys continuous testing, optimizing, and improving global marketing campaigns, then this is the role for you!

What You Will Be Doing

• Plan, write, and edit blog articles, social media and website copy, digital ad copy, lead magnets, emails, brochures, and other content to support the IgniteTech brand and our products.
• Edit, proofread, and improve content for others, responding to feedback and analytics to refine your work and others.
• Align content to brand guidelines, write to brand voice, and write to different audiences and personas.
• Undertake other duties, special projects, and other tasks to support the IgniteTech marketing team and as may be assigned by the Chief Marketing Officer and other Executive team members.
• Collaborate with key content contributors and SME creators to help define content goals and to produce high-quality content that engages our customer base to demonstrate meaningful value.
• Report on cross-platform analytics to understand how people are engaging with our social, email, and web content. Optimize content considering SEO and insights from Google Analytics.
• Collaborate with agency partners to maintain content and editorial calendars, delegate tasks, and ensure deadlines are met using our project management systems.
• Research and define target audiences and monitor content performance metrics by demographics and other audience data markers.

What You Won’t Be Doing

• Having others implement your strategies and programs.
• New customer lead generation.
• Managing technical marketing stack components such as the website.

Digital Marketing Manager Key Responsibilities

• Create and test campaigns to maximize conversion.
• Develop comprehensive marketing campaigns and programs to drive demand, resulting in high-quality leads that convert to sales opportunities.
• Help to define cross-brand strategy and drive implementation.
• Provide highly disciplined and organized project management and excellent communication across functional teams.
• Work in a collaborative team environment to exceed expectations and build solid partnering relationships.
• Steer team members to execute on quarterly plans and events that drive MQLs.
• Partner with product marketing, sales, and external resources to create targeted messaging and content to support brand awareness and demand generation, i.e., content for our website, digital ads, landing pages, emails, video, interactive, etc.
• Plan and execute multi-tactic marketing programs for demand generation and lead nurturing programs, including email marketing, events, webinars, direct mail, print advertising, etc.
• Review results of marketing programs and identify ways to improve effectiveness.
• Partner across the team to build “buyer journey” campaign strategies.
• Drive lead management and nurturing projects to increase funnel velocity and opportunity conversion.
• Provide reporting and closely monitor and analyze the health of marketing contribution to the sales pipeline, program ROI, customer growth and penetration, contact acquisition, and activity.

Basic Requirements

• At least 3 years of Hubspot campaign management experience
• University degree (Bachelor's or Master's) in business, marketing, English, communications, journalism, or similar
• 3+ years of direct, hands-on experience in developing and delivering integrated B2B marketing campaigns, including content, with email as the core component
• Previous experience updating an employer's English-language website for marketing campaigns

About IgniteTech

If you want to work hard at a company where you can grow and be a part of a dynamic team, join IgniteTech!

Through our portfolio of leading enterprise software solutions, we ignite business performance for thousands of customers globally. We’re doing it in an entirely remote workplace that is focused on building teams of top talent and operating in a model that provides challenging opportunities and personal flexibility.

A career with IgniteTech is challenging and fast-paced. We are always looking for energetic and enthusiastic employees to join our world-class team.

We offer opportunities for personal contribution and promote career development. IgniteTech is an Affirmative Action, Equal Opportunity Employer that values the strength that diversity brings to the workplace.

There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!

Working with Crossover

This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover. The compensation level for this role is $50 USD/hour, which equates to $100,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.

What to expect next:

• Our hiring platform will guide you through a series of online “screening” assessments to check for basic job fit, job-related skills, and finally a few real-world job-specific assignments.
• You will receive an email with a link to start your self-paced, online job application.

Important! If you do not receive an email from us:

• First, emails may take up to 15 minutes to send, refresh and check again.
• Third, we will send to whatever email account you indicated on the Apply form - by default, that is the email address you use as your LinkedIn username and it might be different than the one you have already checked.
• Second, check your spam and junk folders for an email from Crossover.com, mark as “Not Spam” since you will receive other emails as well.
• If all else fails, just reset your password by visiting https://www.crossover.com/auth/password-recovery if you already applied using LinkedIn EasyApply.

Crossover Job Code: LJ-4183-CA-Mississa-DigitalMarketi