Sr. Principal Program Lead, Marketing (Canada)

Overview

Chick-fil-A is in the business of serving our guests great food and remarkable service. Family-owned and privately held, our company and our local independent franchised Operators are devoted to serving the local communities in which we operate, while offering great-tasting food made with quality ingredients — including the Original Chick-fil-A Chicken Sandwich. Today, Chick-fil-A restaurants serve millions of guests every year, in more than 2,700 locations in the United States, Canada, and Puerto Rico.

Chick-fil-A wants to do more than build a brand – we want to build a meaningful brand. It’s not only about growing the business. It’s about being advocates for our customers. This role would be our first in-country role focused on marketing, helping us to ensure we deliver the brand in relevant ways to Canadian consumers.

Responsibilities

· Maintain and communicate annual communications plans for Canada in partnership with International Marketing Leadership

· Set annual marketing goals to inform planning

· Lead marketing partners to develop and deliver the annual marketing plan

· Represent the customer needs of Canada consumers while maintaining our Global Marketing Guardrails.

· Facilitate annual media buys for Canada and optimize throughout the year

· Build relationships with Canadian Operators/Franchisees and support local needs

· Manage annual budgets to maximize long and short-term goals

· Provide feedback on creative that is working well, and other assets needed

· Leverage Canada team and Global Marketing team to deliver materials that are needed to grow the Canada business

· Represent the Customer and Chick-fil-A Brand throughout the business in both formal and informal cross-functional interactions

Needed Skillsets:

· Strong creative development experience to generate breakthrough ideas

· Strong interpersonal skills: highly collaborative with ability to build solid working partnerships across functional groups

· Experience with developing communication systems

· A track record of success

· Strong project management skills and detail oriented

· Strong communication skills—written and spoken

· Ability to work in a team environment

· Results and relationship balance

· Strong follow through on assignments

· Flexibility, adaptability, resourcefulness, and problem-solving skills

· Ability to be a self starter

Minimum Qualifications

· Minimum 8 years of experience. Experience desired in at least one of the following areas: restaurant, retail, hospitality, entertainment, food and beverage marketing

· Bachelor’s degree, with preference in Marketing, Business or Communication

Preferred Qualifications

· 10 years of Marketing experience with advertising background and marketing operations experience

· Master of Business Administration with a Marketing Concentration

Minimum Years of Experience

8

Travel Requirements

20%

Required Level of Education

Bachelor's Degree

Preferred Level of Education

Masters Degree

Major/Concentration

Marketing, Business or Communication