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Company | The Globe and Mail |
Address | Toronto, Ontario, Canada |
Employment type | FULL_TIME |
Salary | |
Category | Newspaper Publishing |
Expires | 2023-08-06 |
Posted at | 10 months ago |
Company Overview
- Educate and grow digital conversion from traditional print advertisers.
- Consistently use CRM and pipeline management tools to manage territory.
- Work with the Media Strategists, Brand Partnership Manager, Content Studio, Product Team, Revenue Management, and Project Delivery Managers to ensure quality in execution, packaging and pricing
- Continually, feed the top of the sales funnel with new prospects to increase desk size by number of active clients.
- Prospecting and new business development: establish new relationships and drive new business revenue growth YOY.
- Improve digital to print mix within territory by strategically employing; Custom Content, Globe Response, Data Analytics, High Impact Units, and more.
- Together with ad operations monitor campaign performance, delivering timely insights and optimization strategies to deliver on client KPI’s
- Maintain and grow direct client relationships from Marketing Specialists to Senior Leadership and Business Owners.
- Nurture and develop relationships with agency partners and PR Firms where applicable.
- Collaborate with a cross-functional team to develop strategic solutions and deliver winning proposals that meet and exceed client needs and expectations
- Utilize Special Reports and Projects to scale revenue while providing entry level solutions to grow new and existing business
- Employ consultative sales approach to uncover client needs and insights to inform your solutions to deliver optimal business outcomes for your clients.
- Manage and grow priority categories: Retail, Real Estate, Travel and A&E.
- Excellent presentation skills
- High proficiency in business development, and developing leads into sales
- Exceptional customer relationship skills
- Business to Business and Business to Consumer fluency
- Strong communication and interpersonal skills, including engaging with clients in a variety of setting from virtual and in-person meetings, to thought leadership events and client entertainment
- Microsoft Office capability with proficiency in Excel and PowerPoint skills
- Post Secondary Degree / Diploma in related field, or relevant professional experience in Advertising, Marketing, PR, Media Sales
- Ability to discern when to bring business specialists into client conversation Ie: Content Studio, Media Strategy, Data Analytics. .
- Demonstrates strong collaboration skills with key internal stakeholders Ability to effectively meet client needs
- Hybrid work environment that promotes work-life balance
- Defined benefit pension plan
- Competitive compensation to ensure we hire, retain and reward team members
- Home office reimbursement program
- Competitive health and dental benefits
- Employee and family assistance program
- Annual wellness subsidy
- On-site chiropractor and registered massage therapist
- Generous vacation and flexible work arrangements
- Parental leave top-up
- Education assistance for external training courses
- Free digital subscription to globeandmail.com and 40% off other Globe products
- We are committed to creating equitable opportunities for all employees, to enable everyone to reach their full potential. This commitment is embedded in our strategic plan and core values.
- There are lateral and upward advancement opportunities for rewarding and developing careers.
- We believe in mentorship and collaborative peer-to-peer learning and have both formal and informal programs in place to encourage knowledge-sharing.
- We support continuing education and provide both internal and external opportunities for training and development.
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