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Business Intelligence Manager, Marketing (Hybrid)
Company | Homebase |
Address | Toronto, Ontario, Canada |
Employment type | FULL_TIME |
Salary | |
Category | Technology, Information and Internet |
Expires | 2023-09-02 |
Posted at | 8 months ago |
Hi, Future Homie!
- Strategy and opportunity sizing: Conducting ad-hoc analytical projects to support strategic opportunities such as market mapping, and quarterly initiatives, while proactively keeping an eye out for the next big 1, 3, 5 year opportunity to propose back to the business
- Strategic presentations: Preparing executive-level presentations that clearly and succinctly communicate and explain the overall health and success of Homebase's marketing efforts, from ad-hoc analytical projects to board presentations.
- People management: Managing and mentoring our marketing analyst, providing guidance, feedback, and support in their professional development
- Overall: You will work alongside our CMO and their leads to play a crucial role in setting our marketing strategy in this period of high growth, while taking our marketing analytics efforts to the next level
- Annual planning: Work closely with the CMO on annual and quarterly forecasting, budget planning, target/KPI setting, which includes close collaboration with Finance, Data Engineering, Biz Ops, and the rest of the Growth/Marketing team to ensure alignment with overall business objectives
- Reporting and driving action: Owning and driving weekly, monthly, and quarterly reporting to team and executives, while helping the team understand results and uncover insights. This could include chairing regular performance status meetings, owning the floor, keeping the larger team on track, and driving accountability and action plans
- Marketing attribution: Own and operationalize a marketing attribution framework for a growing team, including getting Exec and Finance alignment on attribution philosophy. Implement this by measuring the efficacy and performance of marketing channels (paid, organic, brand, email, chat, website (direct), social, etc). This includes collaborating with our data, engineering, marketing and Biz Ops teams to evaluate and onboard the right vendors and tools as well as daily grooming/management, i.e. ensuring accurate data flowing to and from our database
- Strong analytical and problem-solving skills with the ability to effectively convey complex analyses to a broad set of people from different teams and levels
- 5+ years of experience in marketing analytics or related highly analytical roles, preferably in a B2B SaaS or technology-driven environment with SMB/consumer facing products
- Deep understanding of marketing attribution models (MTA, first/last click, MMM, incrementality testing), with 2+ years of hands-on experience in measuring the efficiency of marketing activities
- A lover of local businesses -- supporting and building great products for them
- Strong understanding of marketing principles and strategies, including digital and offline marketing channels, and customer lifecycle management
- Experience with A/B testing, analysis, and experiment design to optimize marketing performance. Product analytics experience or past working experience with product teams preferred
- Track record of being entrepreneurial and a self-starter with high level of ownership: This is a new role; you won't have a playbook - you'll get to build it!
- Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams and present complex ideas in a clear and concise manner
- High comfort level with building strategic decks, from formatting to storytelling with visuals and data, for an executive audience
- Experience using paid marketing tools (e.g. Google Ads), marketing analytics and tracking tools (e.g. Google Analytics, Google Tag Manager), search and SEO tools (e.g. GSC, SEMRush, Ahrefs), data visualization tools (e.g. Looker/Tableau) as well as experience with Excel/GSheets and SQL
- Resourceful, fundamentally curious and relentless in understanding the "why". Possesses a sense of urgency in line with our value of "No Day Wasted"
- Top-of-the-line equipment and stipend for workspace setup
- Flexible spending account (FSA) options
- Paid parental leave
- Team off-sites and monthly opportunities to engage with fellow Homies
- RRSP + 4% company match
- Continued learning and development stipend
- Meals provided at our vibrant workspaces
- Work from home Monday, Thursday, & Friday
- 20 days of accrued PTO, annual paid holidays and paid volunteer time off
- Comprehensive medical coverage for you and your eligible dependents - premiums 100% paid by Homebase!
- Stock Options - Everyone is an Owner!
- Welcome to the team, Homie💜🎉
- Meet the Hiring Manager Candy
- Participate in a Case Read Out
- Meet the Talent Acquisition team Ivana
- Background Check + Offer Stage
- Meet the Marketing & Finance/Data Teams Viv, Nick & Mihir
- Professional Reference Checks
- Analytical exercise with the BizOps team Zafer & Humphrey
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