Ecommerce- Digital Marketing Manager ( 1 Year Contract)- Remote

Nature's Path is a sustainably-driven, deliciously-healthy organic food company and our innovative brands include Nature's Path, Love Crunch, Envirokidz and Que Pasa. As a family-run, privately-owned company with locations in Canada and the U.S., our company was founded on a mission to "leave the Earth better than we found it". Since 1985, we have expanded our team to over 700 employees in U.S. and Canada. We believe in the idea that you can come to work, and help make the world a better place in the same day.

A Taste of the Job- Outcomes from the Job

• Lead on site sampling strategy, forecasting, execution, and analysis, focusing on driving cost effective sample to full size conversion.
• Maintain visibility of SEO reports and align with actions to resolve errors
• Lead newsletter strategy execution in Klaviyo to meet sales and other established KPIs including list growth, open rate, etc.
• Take lead in recommending additional enhancements to improve data available for future learnings as well as customer experience.
• Devise and implement the eCommerce search strategy for (Paid Search, Shopping & SEO)
• Continuously analyze site performance and customer behavior data in Google Analytics, GA4, Shopify and other platforms to identify opportunities for improvement, implementing data-driven optimizations and enhancements.
• Provide topline weekly business insights and recurring monthly sales and KPI performance reviews. Work with team to leverage key selling trends and drive quick action to help improve results.
• Partner with internal planning and our warehouse logistics teams to minimize inventory shipments.
• Lead overall DTC strategy, planning and execution for US & CA including digital sales, newsletter sales and social shopping.
• Lead partnership with our Merchant of Record partner. Hold regular check ins, be the point of contact if sales are not on track, errors arise, and other tasks as required and as related to the D2C operations.

Path for Success- Qualifications and Experience

Education/Experience

• Clear expertise understanding of the key tenets of eCommerce and digital merchandising.
• Undergraduate degree, preferably with a Marketing or Business background
• Record of delivering eCom growth, including 5-7+ years of eCom experience.
• Strong quantitative and analytical skills and demonstrated ability to lead a scaled business- including financial foresight with areas like profit and revenue drivers.
• Working collaborative to support new product launch campaigns on digital platforms.
• Experience leading campaigns and new initiatives on Shopify.
• Experience with CPG brands.
• Proficient understanding of Shopify e-commerce 3+ years.

Skills

• Experience with 3rd party apps including Shopify, Klayvio, Recharge, Google Analytics, GA4, HotJar, Asana and Salsify.
• Proactive mindset. Can identify trends and potential issues down the road.
• Strong written and verbal communication skills, strong cross-functional collaboration skills.
• Creative and analytical thinker and problem solver, thrive in fast paced environment, prioritize, and oversee multiple projects at once, have attention to detail and work well with cross functional teams.
• Strong understanding and appreciation of online shopping from a merchant and customer side.
• Excellent communication, interpersonal and relationship building skills.
• Proven leadership and team management skills derived from having direct responsibility for building and managing a cohesive, high-performing team.
• Good listener that can take and understand instructions well.
• Ability to translate internal vision to the online channel and execute strategies that lead the company consistently towards that vision.
• A learning mindset – mistakes are not failures.
• Can manage multiple tasks simultaneously, and ability to effectively prioritize and manage timelines.
• Must have a customer-centric perspective, passion for owning and driving a business end-to-end, willingness to innovate in response to market conditions and trends, and not be afraid to take risk.
• Strong skills in strategy and planning, budget, and P&L management, merchandising, and digital marketing.
• Interest in food.
• Experience in working collaboratively with cross department to educate, influence and successfully launch digital and omni-channel programs.

Nature's Path cares deeply about diversity, equity, and inclusion in recruitment, hiring, employment and advancement. We are an equal opportunity employer dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital/family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply.

Notification to Applicants: We are committed to providing an accessible environment and ensuring fairness throughout our hiring process. We welcome the opportunity to work with applicants requesting accommodations at any stage of the recruitment and hiring process and while working with Nature's Path. Accommodations will be provided as requested, please contact us.