Digital Marketing Associate Jobs

At Raymond James, we develop, we collaborate, we decide, we deliver, and we improve together .

Raymond James Ltd. is Canada’s leading independent investment dealers offering high quality investment products and services to Canadians seeking customized solutions to their wealth management needs.

Digital Marketing Associate

How does the role impact the organization?

This position demands a blend of excellent communication skills, keen initiative, and well-developed interpersonal skills. The Digital Marketing Associate will work on a variety of advisor-focused marketing initiatives, including copywriting, social media campaigns, and marketing consultations. The Digital Marketing Associate will work closely with our Financial Advisors and support staff across the country to assist them with their ongoing marketing needs.

What is the position responsible for?

• Create and manage digital marketing campaigns;
• Directly support Financial Advisors by uncovering their needs and by making recommendations on improving and optimizing their digital marketing strategies;
• Coordinate and train internal resources across the firm on marketing and online best practice;
• Monitor and analyze website traffic using Google Analytics and implement changes to improve conversion rates;
• Implement best practice meta tags, header tags and meta descriptions; and
• Conduct client surveys and analyze campaign data to determine efficiency and shape future marketing strategies.
• Support implementation of identified strategies for Financial Advisors to achieve marketing targets and assist in executing those strategies consistently over time;
• Generate high-quality, targeted copy for websites and other marketing channels;
• Regularly audit current processes and technologies and identify opportunities for improving efficiencies;
• Consult with internal clients to develop and manage Facebook, LinkedIn, and Google Ad campaigns;
• Manage and optimize website structure, content and landing pages to ensure a great user experience and high conversion rate while maintaining SEO best practices;
• Support development of marketing practices, social strategies, and graphic design projects;
• Stay up-to-date with the latest trends and best practices in online marketing within the financial services industry;

What can you expect from us?

Our most important investment is in people, Raymond James Ltd offers flexible workstyles, a competitive compensation and benefits package. Our benefits range from Health Benefits, RRSP Matching Program, Employee Stock Purchase Plan, Paid Time Off, Volunteer Days, Discretionary Bonuses, Tuition Reimbursement and many more! We also support internal promotion and community involvement.

Qualifications

• Communicate proficiently in English (proficiency in French an asset); and
• An undergraduate degree or equivalent in Communications, Journalism, Marketing or English;
• Experience with Google Analytics, Lead Generation, and Conversion Tracking;
• Partner with internal teams at Raymond James Ltd.;
• MS Office applications, and a willingness and ability to learn new applications quickly and effectively;
• Copywriting and proofreading;
• Experience creating and analyzing surveys and querying databases.
• A minimum of 5 years Marketing experience in a professional services firm;
• Finely tuned analytical skills and experience with data analysis; and
• Ensure quality and consistency in execution of content writing on webpage, social media, and all digital communications;
• Facebook, LinkedIn, and Google Ad campaigns;

Raymond James Ltd. recognizes the value of a diverse workforce and appreciates the unique skills and special contribution of each employee. We are committed to accessibility for candidates through all stages of the recruitment process. Should you require accommodation, please contact Human Resources via email at [email protected] .

Job

Marketing

Primary Location

CA-ON-Toronto-Toronto

Organization

PCG Admin

Schedule

Full-time

Status

Permanent Full-Time