Digital Marketing Manager, Americas - Toronto, Ont (Hybrid)

Digital Marketing Manager, Americas

Flight Centre Travel Group (FCTG) is one of the world’s largest travel retailers and corporate travel managers. The company, which is headquartered in Brisbane, Australia has company-owned leisure and corporate travel business in 23 countries, spanning Australia, New Zealand, the Americas, Europe, the United Kingdom, South Africa, the United Arab Emirates and Asia. FCTG also operates a global corporate travel management network, which extends to more than 90 countries through company-owned businesses and independent licensees. The company opened its first leisure travel shop in Sydney, Australia in 1982 and listed on the Australian Securities Exchange in 1995. Our purpose is to “open up the world for those who want to see”. Every day, we give people all around the world the opportunity to experience something really amazing – travel!

To learn more about Flight Centre Travel Group please click HERE

About The Opportunity

The Digital Marketing Manager, Americas (DMM) will drive digital strategy and implementation for Flight Centre Travel Group’s corporate brands. This role leverages a strong understanding of all facets of cross-channel digital management, including paid media, organic (SEO), website management, data/analytics, and marketing technology. This individual is part of the global marketing framework, chartered to implement a global plan at the regional (Americas) level. This role will strike the perfect balance between strategy and tactical, and will constantly require production in both areas.

Key Responsibilities

• Provide guidance for each brand’s mobile app and customer portals
• DMM will work closely with other departments and the corporate marketing teams to create consensus, build plans, and track progress.
• Construct omnichannel, ROI-based campaigns across digital channels.
• Deploy CMS strategy to coordinate with media and reporting
• Support data cleanup and Salesforce CRM
• Ensure digital budgets deliver results within agreed spend.
• Manage monthly reporting
• To ensure that plans are always cost effective as we strive for brand development, lead generation and customer success, reporting is an essential part to creating accountability.
• Manage Corporate websites
• An essential part of the role is to understand the principles of B2B marketing and how to implement activities that will have an impact on brand and sales.
• Target global consistency wherever possible while acknowledging that regional differences and needs do exist.
• Continually improve the functionality, usability and design of the corporate brand websites
• Marketing Automation discovery, strategy, and execution, with US market a near-term focus.
• Global digital report to include regional insights
• First, understand the business and our challenges and goals in developing a smart plan.
• Combine empathy with functional knowledge to motivate and support AMER digital marketing team.
• Work with PR to grow and promote your brands’ positions and assist them in achieving top of mind awareness.
• Collaborate with Digital Product Owner and SVP on tech stack planning and development.
• Work closely with VP and global digital marketing hubs to establish a coordinated plan that has both global and regional facets.
• An understanding of digital marketing mediums and how the various platforms play a role in integrated marketing strategies for the B2B segment is required.

Experience & Qualifications

• 5+ years in Digital Marketing. Experience as a Digital Marketing Manager, Digital Executive, Search Manager, or Paid Media Manager is highly desirable
• An MBA in Marketing, Analytics, or Management is highly preferred

Work Perks! - What’s in it for you:

FCTG is renowned internationally for having amazing perks and an even better culture. We understand that our people are our most valuable asset. It is the passion and dedication of our teams that keep the company on top of the industry ladder. It’s also why we offer some great employee benefits and perks outside of the norm.

• Giving Back: Proud Corporate Social Responsibility program supporting nominated charities through Workplace Giving, volunteering and fundraising
• We back our people all the way: We are strongly committed to supporting every single employee in their professional and personal development.
• Reward & Recognition: Celebrate the success of yourself and others at our regular Buzz Nights and at the annual Global Gathering - You'll have to experience it to believe it!
• A career, not a job: We offer genuine opportunities for people to grow and evolve
• Love for travel: We were founded by people who wanted to travel and want others to do the same. That passion is something you can’t miss in our people or service.
• DEI education
• Commitment to fair practices such as regular equity assessments and inclusive recruitment protocols
• Use your smarts: Our people use their quick thinking, expertise, and tenacity to always figure things out.
• Diversity, Equity & Inclusion
• Employee giving program
• Have fun: At the heart of everything we do at Flight Centre is a desire to have fun.
• Enjoy the freedom and flexibility of a hybrid work structure that combines both remote and in-person work.
• Personal connections: We are a big business founded on personal relationships.
• Office Environmental Program
• 1 Volunteer Day per Calendar Year
• Diversity Day: paid leave to observe holiday or cultural celebration of your choice Annual Charity Trip

Benefits Include:

• Employee Share Plan
• Global career opportunities in a network of brands and businesses
• Employee Assistance Program
• Health & Wellness Programs and Employee Financial Wellness Services
• Travel perks/discounts.
• Benefits including vision, medical, and dental
• Generous remuneration structure
• National/International Award Nights and Conferences
• RRSP with matching
• Generous paid time off policy

Location – Toronto, Ontario

If this sounds like the opportunity you have been waiting for then APPLY NOW.

This role can be performed onsite or on a hybrid schedule, in compliance with the Company’s Remote and Flexible Work Policy.

We thank all candidates for their interest; however, only those selected to continue in the process will be contacted.

Our number one philosophy? Our people. Flight Centre Travel Group’s promise is to provide an environment with equality of respect, dignity and opportunity for all our employees. We value an inclusive and supportive workplace which truly reflects the diversity of our society.

We are committed to providing a barrier-free pathway throughout our recruitment process. We welcome accommodation requests to make our hiring and onboarding experience as accessible as possible. Please advise us about accommodation needs at any point by contacting our Recruitment Team at [email protected]