Paid Digital Marketing Manager

PAID DIGITAL MARKETING MANAGER

Regular Full-time (35 hours per week)

ART + AUDIENCE + LEARNING

Are you an expert in captivating and compelling digital storytelling with a solid grasp of success measurement tools? Do you have a passion for developing innovative paid digital marketing strategies to attract and engage diverse audiences? Are you excited about the prospect of working for one of North America’s leading art museums and helping a non-profit achieve new competencies in the paid digital marketing space? If yes, then the Paid Digital Marketing Manager opportunity might be the right fit for you.

Located in Toronto, the Art Gallery of Ontario (“the AGO”) is one of the largest art museums in North America, with a collection of close to 100,000 works. Through the collection as well as collaborations with leading museums around the world, the AGO presents wide-ranging exhibitions and programs to approximately 1 million visitors annually.

We are looking for entrepreneurial-minded, purpose-driven, and collaborative Paid Digital Marketing Manager who can help us to deliver on our vision to lead global conversations from Toronto through extraordinary collections, exhibitions and programs, and by reflecting the people who live here.The Paid Digital Marketing Manager will be directly responsible for planning and executing all paid media campaigns across a variety of AGO's activities, initiatives and verticals. He/She/They will act as a subject matter expert, influencing our paid media strategy in addition to overseeing the end-to-end implementation of campaigns, including building custom and lookalike audiences. This role will require you to be highly collaborative dealing with various teams and departments as well as being comfortable being an independent individual contributor with little to no direction at times.

This demanding but highly rewarding role is best suited for someone who has:

• Strong attention to detail and analytical skills
• Comfortable managing and allocating yearly planning through to executing operational budgets
• An understanding of success measurement tools like Google Analytics
• Experience running top of funnel awareness campaigns is a strong asset for this role
• Ability to work independently as well as collaboratively across company departments
• 3-5 years of experience working with brands across digital marketing objectives such as Reach, Retargeting, Brand Awareness, Clicks and Conversions
• Experience with budget and forecasting for paid media allocations and tracking
• 3-5 years of experience managing from strategy, planning and buying through to execution and reporting on various types of digital campaigns on multiple channels including Meta, Google, Pinterest, TikTok, LinkedIn and digital display campaigns

In addition to the skills described above, our ideal candidate is:

• Entrepreneurial minded — we need a leader who is looking to build a new competency within the AGO, while bringing other team members along on the ride
• Purpose-driven
• Highly organized and planful — they have the ability to manage multiple projects and priorities, with strong attention to detail and prioritization skills
• Execution-oriented — the have a strong ability and desire to execute to the highest standard. They care deeply about the quality of their work and don’t cut corners
• Highly collaborative — they have excellent interpersonal skills and the ability to work collaboratively with a cross-functional team, and across a wider organization

We invite individuals who reflect the diversity of our visitors to apply by submitting a tailored cover letter and CV. If you would prefer to submit your application in person, please leave it with our Shipping Dock addressed to the People Division which is located next to our Jackman Hall entrance on McCaul street. The hours are you able to drop off your application are 8:30AM until 4:00PM Monday-Friday.

We thank all applicants but must advise that only those selected for interviews will be contacted. In accordance with the Ontario Human Rights, Accessibility for Ontarians with Disabilities Act & the AGO’s Recruitment & Selection Policy for Staff, a request for accommodation will be considered throughout the hiring process.

The Art Gallery of Ontario is an Equal Opportunity Employer.