Digital Marketing Specialist, Paid Search (6 Months)

Here at Rakuten Kobo Inc. we offer a casual working start-up environment and a group of friendly and talented individuals. Our employees rank us highly in terms of commitment to work/life balance. We realize that for our people to be innovative, creative, and passionate they need to feel valued and supported.

If you’re looking for a company that inspires passion, personal, and professional growth – join Kobo and come help us make reading lives better.

The Role

Rakuten Kobo Inc. is looking for a highly creative and performance-oriented Digital Marketing Specialist, Paid Search to join our Digital Marketing Team! Growth marketing efforts at Kobo advance at an incredible pace and we pride ourselves on using the latest digital strategies to deliver ongoing value for the organization. Our team’s core objectives are to drive eBook and Audiobook customer acquisition and device sales through the Kobo website and apps.

Reporting to the Senior Manager, Performance Marketing, the Digital Marketing Specialist, Paid Search plays a vital role in driving growth by managing the Search Engine Marketing (SEM) program for a global, rapidly expanding eBook, Audiobook, and eReader business. Working across a number of English and non-English regions, they will be responsible for carrying out day-to-day management of the accounts; launching, monitoring and optimizing campaigns, analyzing search intent, conducting keyword research, managing budgets and bids, and writing ad copy with a focus on new customer acquisition and subscription growth.

A high-energy candidate with a passion for digital marketing, strong SEM skills and an eagerness to test new ideas will succeed on this team.

The Person

You’re the first to know what’s going on in the worlds of paid search and digital marketing. You speak a language of acronyms, like CPA, CPS, CPC, CTR, ROAS, and DSP. You get excited about data, algorithms, and testing new ideas, copy and formats. You’re curious and committed to keeping on top of new developments in the SEM landscape to ensure we remain ahead of the curve in our paid search efforts. You’re motivated to take ownership and grow by expanding new and existing strategies. You’re known for your ability to quickly learn new concepts and technologies, and clearly explain them to others. You’re an entrepreneurial spirit who knows how to get things done in a fast-paced environment. You love a challenge and being challenged. You excel having your hands in many things at once. You’re a true team player with a positive, collaborative attitude.

You Will Be Responsible For

• Using Google Analytics, Tableau and other measurement tools to report on performance metrics.
• Trafficking large sets of ads regularly.
• Managing the day-to-day search marketing activities across multiple search engines, including campaign development, implementation, budget management, and performance reporting.
• Constantly identifying opportunities for A/B testing, testing new ad formats, new ad product features and strategies.
• Actively contributing to the Digital Marketing Team in a collaborative and meaningful way that helps support and inspire cross-channel initiatives.
• Running app install search initiatives, including but not limited to Google Universal App Campaigns.
• Managing large global budgets across multiple countries, campaigns and targets to accurately invest in KPI growth.
• On-going monitoring, tracking and optimizing campaigns’ performance.
• Acting as our resident expert in paid search for the eBooks, Audiobooks, and eReader industry, the Kobo business, culture and customer, and using that knowledge to create effective strategies.

Required

The Skillset:

• Proficient knowledge of online measurement and key performance indicators, ability to analyze campaign data, discern insights, apply optimizations and share findings with key stakeholders.
• Experience working with partners, clients, product managers and cross-functional teams.
• Proven track record of managing and optimizing performance-based SEM/Shopping campaigns based on different conversions (acquisition, retention, e-comm sales, trials, sign-up, etc.)
• Experience with a variety of ad formats, ad extensions and campaign types, including shopping ads, remarketing, bidding strategies, landing page and A/B testing, and universal app campaigns.
• 2-3 years in performance-based digital marketing with a primary focus on paid search, on either the client or agency side.
• Comprehensive understanding of PPC digital marketing channels, audience segmentation, targeting, creating custom audiences, attribution and how it ties into the marketing mix.
• Well-versed in performance marketing, conversion, and customer acquisition.
• Hands-on experience with Google Ads, Bing Ads, Google Ads Editor, Google Analytics platforms, Yahoo/Oath and bid management/PPC tools (Kenshoo, WordStream, Acquisio, etc.)

Nice To Haves

Google Ads (Fundamentals & Advanced Search), Google Analytics and Bing Ads certifications.

Experience in Search Engine Optimization (SEO)

Experience using Google Tag Manager (GTM)

Experience in Saas growth marketing

International marketing efforts are an asset.

Foreign language skills (French, Spanish, Italian, Dutch, etc.) or localization experience an asset.

Additional experience with self-serve platforms (eBay Seller Centre, Reddit Ads, Linkedin Ads, Quora Ads, Apple Search Ads, etc.)

About Rakuten Kobo Inc.

Owned by Tokyo-based Rakuten and headquartered in Toronto, Rakuten Kobo Inc. is one of the most advanced global ecommerce companies, with the world’s most innovative eReading services offering more than 6 million eBooks and audiobooks to 58 million+ customers in 190 countries. Kobo delivers the best digital reading experience through creative innovation, award winning eReaders, and top-ranking mobile apps. Kobo is a part of the Rakuten group of companies.

Rakuten Kobo Inc. is an equal opportunity employer. Accessibility accommodations for candidates with disabilities participating in the selection process are available on request. Any information received related to accommodation needs of applicants will be addressed confidentially.

Rakuten Kobo would like to thank all applicants for their interest in this role however only qualified candidates will be shortlisted.