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Associate, Paid Acquisition Marketing
Company | Grammarly |
Address | Toronto, Ontario, Canada |
Employment type | FULL_TIME |
Salary | |
Category | Technology, Information and Internet |
Expires | 2023-07-03 |
Posted at | 11 months ago |
Grammarly is excited to offer a remote-first hybrid working model. Team members work primarily remotely in the United States, Canada, Ukraine, Germany, Poland, or Portugal. Certain roles have specific location requirements to facilitate collaboration at a particular Grammarly hub.
- Perform ad hoc manual tasks such as click tag audits and updates, creative swaps, and audience exclusion list updates within ad platforms.
- Effectively support a multi-million dollar annual budget. Analyze and optimize campaigns to increase return on investment (ROI). Perform bid and budget optimizations based on a monthly budget and ROAS targets.
- Constantly create and test new creatives and content, while optimizing for various audiences, geos, mediums, devices, and product offerings.
- Deliver consistent pacing and performance updates to internal and cross-functional teams.
- Provide additional support for account management (campaign builds and launches, ad uploads, and bid and budget optimization recommendations).
- Build, upload, and launch new campaigns/ads for paid search, YouTube, and display across multiple ad platforms. Ensure everything is compliant with quality assurance guidelines.
- Create daily, weekly, and monthly reporting collecting data from multiple sources (ad platforms, internal database, etc.) to share internally and cross-functionally.
- Support paid Desktop channels, working closely with each Channel Manager.
- Meet with common collaborators and partners (media partners, acquisition team, analytics, MA, Growth, etc).
- Can quickly learn internal analytics system basics and how we track data.
- Understand challenges and opportunities within paid channels.
- Get familiar with key tools and processes across paid channels (e.g., Google Ads, SA 360, JIRA, Asana, Dashboards, Slack, Daily Pacing docs, Channels Roadmap, Wiki, main reports, etc).
- Can develop a structured, strategic pipeline for innovation in performance marketing in relation to other teams' goals and projects.
- Relentlessly sets aggressive short- and long-term goals, and possesses a strong internal drive to achieve them.
- Has a creative eye for ad content and design while using platforms’ best practices and our brand guidelines. Also has experience communicating and giving feedback to creative teams to make edits to ads.
- Has 2+ years of experience in paid desktop acquisition marketing running Paid Search, YouTube, and/or Display campaigns in Google Ads, SA360, Bing, Taboola, and/or Quora at an agency or in-house. Experience with programmatic is a plus.
- Can work closely with channel managers and analytics teams and partners to unlock new growth opportunities.
- Embodies our EAGER values—is ethical, adaptable, gritty, empathetic, and remarkable.
- Is able to collaborate in person 2 weeks per quarter, traveling if necessary to the hub where the team is based.
- Has a strong handle on growth experiments: specifically, can devise a sound experiment to obtain learning with incomplete data. Has a clear handle on A/B testing and experience running a testing framework.
- Considers, plays out, and weighs alternative scenarios based on strategic objectives.
- Is an expert in Excel or any other data tool to produce reports. Experience with SQL is a plus.
- Can seek out the essential, say "no" to the nonessentials, develop a prioritization framework and execute it, and prioritize short-term vs. long-term thinking.
- Has advanced data analysis skills to optimize campaigns based on performance trends and insights. Can synthesize quantitative and qualitative data to make data-driven decisions and use data to identify gaps and opportunities.
- Has hands-on experience planning and executing multi-million dollar campaigns, specifically with mid-low funnel business goals.
- Professional growth: We believe that autonomy and trust are key to empowering our team members to do their best, most innovative work in a way that aligns with their interests, talents, and well-being. We support professional development and advancement with training, coaching, and regular feedback.
- A connected team: Grammarly builds a product that helps people connect, and we apply this mindset to our own team. Our remote-first hybrid model enables a highly collaborative culture supported by our EAGER (ethical, adaptable, gritty, empathetic, and remarkable) values. We work to foster belonging among team members in a variety of ways. This includes our employee resource groups, Grammarly Circles, which promote connection among those with shared identities, such as BIPOC and LGBTQIA+ team members, women, and parents. We also celebrate our colleagues and accomplishments with global, local, and team-specific programs.
- Twenty days of paid time off per year, eleven days of paid holidays per year, and unlimited sick days
- Learning and development opportunities
- Home office stipends
- Paid parental leave
- Caregiver and pet care stipends
- Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
- Disability and life insurance options
- Wellness stipends
- 401(k) and RRSP matching
- Admission discounts
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