Paid Social Media Specialist

The Social Media Specialist is responsible for the implementation, management, and optimization of social campaigns. Responsible for executing effective and innovative social media campaigns on Facebook, LinkedIn, Twitter, Instagram, and any other emerging social platforms. The Paid Social Specialist is expected to bring a data-driven approach to campaign management, by consistently testing various targeting strategies and utilizing technology from strategic preferred marketing developers.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

• Provide reporting, social media expertise and research for new business.
• Monitor activation, pacing and performance of campaign portfolio across all paid social platforms.
• Create customized reports for clients across all campaigns and platforms.
• Evaluate and execute the implementation of emerging technology platforms in conjunction with the Paid Social Manager.
• Review status and performance of campaigns with Paid Social Manager on a regular basis.
• Develop strategies and POVs for assigned accounts.

Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Demonstrate a strong understanding of media fundamentals including, media math, reach/ frequency, consumer/market research, plan development, etc. Perform successfully with agency media software tools; within three months on media buying and six months for media planning tools.
• At least one year of experience, preferably within an agency environment, with day-to-day digital campaign management and/or social advertising experience.

Education

• Bachelor's degree from four-year college or university, degree or concentration in advertising, marketing or communications preferred; or one to two years related experience and/or training; or equivalent combination of education and experience.