Sr. Smb Product Marketing Manager (Remote)

#WeAreCrowdStrike and our mission is to stop breaches. As a global leader in cybersecurity, our team changed the game. Since our inception, our market leading cloud-native platform has offered unparalleled protection against the most sophisticated cyberattacks. We’re looking for people with limitless passion, a relentless focus on innovation and a fanatical commitment to the customer to join us in shaping the future of cybersecurity. Consistently recognized as a top workplace, CrowdStrike is committed to cultivating an inclusive, remote-first culture that offers people the autonomy and flexibility to balance the needs of work and life while taking their career to the next level. Interested in working for a company that sets the standard and leads with integrity? Join us on a mission that matters - one team, one fight.

About The Role

CrowdStrike is seeking a Senior SMB Product Marketing Manager to drive our iconic brand by focusing marketing strategy, content and awareness directly to the small to midsize business vertical while driving acquisition of new logos with a customer centric approach. In this role, you’ll be managing the messaging and content across web, social and materials presented by sellers and at events. We are looking for passion in the cybersecurity space, strong creative and marketing acumen, and a collaborative attitude.

What You’ll Do

• Drive an audience-centric marketing approach within the organization, ensuring that messaging, content and campaign strategies and tactics are centered around customer buying needs, pain points, and personas.
• Ability to translate core product messaging for both technical and non-technical audiences.
• Content Creation: Develop fresh content including collateral, thought leadership assets, solution presentations, website content, videos, blogs, by-lined articles, and more to build market awareness, generate demand, and accelerate the buyer’s journey.
• Drive upsell and cross-sell strategies for the product portfolio
• Partner with marketing peers to produce and write relevant content for target buyers across the buyer’s journey, including blogs, webinars, datasheets, guides, etc.
• Develop competitive comparisons for use in positioning solution against similar offerings from other vendors
• Monitor and report on the performance of the sales and marketing efforts
• Develop customer stories, testimonials, reviews for external and internal use
• Develop and enhance understanding of the SMB decision maker and IT target audience by gathering insight about target personas, challenges, buyer needs and the purchase decision process
• Develop and socialize marketing plans, sales enablement plan, and content creation
• Serve as market-facing subject matter expert (SME) for the product portfolio and interface with industry analysts as the company representative

What You'll Need

• Bachelor’s in business or marketing preferred
• 7+ years of experience in cybersecurity or technology product management (PM) or product marketing management (PMM) or similar roles — B2B SaaS experience is preferred
• Highly collaborative, able to work across functional teams
• Experience with the Small and Medium Business (SMB) cybersecurity market through content campaigns and events
• Creative and innovative
• Strong business acumen
• Ability to create compelling and effective value propositions and messaging
• Experience presenting webinars
• Strong influencing skills
• Product management and/or digital campaigns experience a plus
• Ability to link product launches to vertical audience driven content
• Critical thinker with strong writing, communication, presentation development and delivery skills
• Ability to conduct market, competitor and customer research to gather insights and assess market opportunities
• Strong writing skills and the ability to create and shape verticalized messaging
• Empathetic to buyers, customers, users and sales resources

Bonus Points

• You must love our business. CrowdStrike is a leader in cybersecurity. We don’t have a mission statement. We are on a mission to protect our customers from breaches. You must be genuinely committed to our mission and eager to learn the details of our business
• High-tech, start-up, rapid growth and/or publicly traded company experience.

Benefits Of Working At CrowdStrike

• A variety of professional development and mentorship opportunities
• Remote-first culture
• Paid parental leave, including adoption
• Physical and mental wellness programs
• Comprehensive and inclusive health benefits
• Market leader in compensation and equity awards
• Offices with stocked kitchens when you need to fuel innovation and collaboration
• Competitive vacation and flexible working arrangements

We are committed to fostering a culture of belonging where everyone feels seen, heard, valued for who they are and empowered to succeed. Our approach to cultivating a diverse, equitable, and inclusive culture is rooted in listening, learning and collective action. By embracing the diversity of our people, we achieve our best work and fuel innovation - generating the best possible outcomes for our customers and the communities they serve.

CrowdStrike is committed to maintaining an environment of Equal Opportunity and Affirmative Action. If you need reasonable accommodation to access the information provided on this website, please contact [email protected] , for further assistance.

CrowdStrike, Inc. is committed to fair and equitable compensation practices. The salary range for this position in the U.S. is $115,000 - $170,000 per year + bonus + equity + benefits. A candidate’s salary is determined by various factors including, but not limited to, relevant work experience, skills, certifications and location.

CrowdStrike participates in the E-Verify program.

Notice of E-Verify Participation

Right to Work