Product Manager Consultant Jobs

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The Product Manager is responsible for the performance of Integra Canada’s growing portfolio, with an emphasis on the Codman Specialty Surgical portfolio; in terms of marketing, profits and costs. Product responsibilities to be phased in as per timelines outlined by Integra Canada’s Head of Marketing. Reporting to the Head of Marketing, he/she ensures the strategic development and execution of Marketing Plans for the respective products.

• Strong product skills including: Analysis, segmentation, planning, roll out and monitoring.
• Evaluates strategies for product phase-out and new product launches to ensure products are properly positioned and that promotional tools and supporting materials will stimulate sales growth
• Looks at marketing plans for Integra Canada products and is responsible for market placement, positioning and/or promotion. In consultation with the team, develops and implements marketing actions: promotion, market research, marketing information, communication and public relations
• Other duties as assigned
• Develops and executes strategies to increase the awareness and acceptance of our product portfolio with all stakeholders, including hospital accounts, public and private payers, patient associations, etc.
• Continuously monitors competitive activity and develops and executes appropriate strategies and tactics to protect market share
• There is significant strategic input from this position on product placement and mix. Working with the Head of Marketing, establishes strategies to manage life cycles, launches, market development.
• Is responsible for devising, directing and coordinating marketing programs and promotions to achieve sustainable sales growth and maximize profitability, market growth and market share
• Determines the marketing objectives for responsible brands, on the basis of the company and commercial strategy, in consultation with the Head of Marketing. This involves an annual marketing/operating plan, forecast and long-term strategies for the responsible products. Ability to influence sales teams through strategic initiatives designed to grow business areas long term.

Qualifications:

The requirements listed below are representative of the knowledge, skill, and/or ability required for this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Performed quantitative analysis to guide global/regional performance and decision making
• Experience working with a best in class repeatable marketing methodology
• Created components of comprehensive global marketing plans
• Average travel requirement is approximately 30%
• Implemented elements of brand positioning strategies that resulted in incremental demand for product
• Knowledge in healthcare reimbursement and healthcare management
• Flawless execution of communication and promotional campaigns (e.g. labs, tradeshows, customer education)
• Excellent oral and written communication and presentation skills
• Strong interpersonal skills and coaching skills at the employee and management levels
• Managed elements of new product commercialization launch
• Bachelor’s degree required
• 3-5 years of experience within the medical device, pharmaceutical, biological industry, or closely related
• Strong analytic, technical and conceptual aptitude
• Proven strategic planning and implementation capabilities
• Effectively worked with both direct and indirect sales force to achieve result
• Experience getting first-hand customer information and using it for improvements (e.g. KOLs, market research, VOC)