Product Manager Jobs

Please note this role will work in a hybrid environment. The successful candidate will be working in one of our site offices across Canada, with a mixture of on and off-site work based on the parameters for our operations to meet the needs of our donors, our staff and our communities. Currently, employees are expected to have an in-person presence for at least 40% of their work time. This requirement is subject to change, based on operational needs.

Job category: Communications, marketing and public affairs

Job posting ID: 4719

Employment status: Regular full-time

Position's anticipated start date: 2023-08-01

Classification: PTS/MGT/IT B

Salary/Rate of pay: $87,000-$105,000

Application deadline: 2023-07-12

Do you currently work for Canadian Blood Services? All employees must apply via the internal career page .

Together, we can make all the difference in the lives of others.

Be part of a dynamic, collaborative and caring organization committed to saving and improving lives. Thousands of patients depend on us every day for reliable access to safe blood, plasma, stem cells and organs and tissues.

If you are looking for a rewarding experience with a values and mission-driven team, join Canada’s Lifeline and make a meaningful difference.

We acknowledge that the work of Canadian Blood Services spans many Territories and Treaty areas across the country, and we are grateful for the Traditional Knowledge Keepers and Elders who have guided us in this important work. We recognize the land and waters that have inspired our work and offer gratitude to those Indigenous peoples on whose territory we work, live and play.

About The Role

Canadian Blood Services is looking for a Regular full-time Product Manager to join our dynamic Donor Strategy & Planning team.

In this role, you will be responsible for developing Canadian Blood Service’s integrated multi-product marketing strategies and plans to support our national objectives and developing, implementing and evaluating national marketing campaigns and programs that are data-driven and target specific market segments in order to increase participation in Canada’s Lifeline. Further, you will be responsible for building, managing and developing a high performing team of marketing professionals.

Key Responsibilities Include:

Planning:

• Ensure all activities are aligned with the organization’s overall brand strategy and are executed in a coordinated fashion with other marketing campaigns.
• Develop campaign guidelines and provide advice and guidance to field staff on the implementation and use of donor / registrant acquisition, retention and recognition programs.
• Develop and manage annual budgets by developing annual financial plans and regularly forecasting throughout the fiscal year as well as understanding return on investment.
• Manage the development, production, implementation, and evaluation of national marketing programs and campaigns to targeted market segments.
• Collaborate and integrate with teams across the organization to deliver on the strategic plan.
• Define, socialize and lead marketing strategies and plans that align with and support our corporate strategy and product-specific objectives.

Donor Lifecycle Management:

• Leverage data and insights to drive targeted marketing strategies for all marketing campaigns, programs and activities.
• Develop a contact strategy that optimizes the timing, frequency and sequencing of marketing and communication activity at key moments in the donor’s lifecycle to maximize return of investment.
• Build and execute targeted campaigns aligned with lifecycle requirements.

Product Brand and Creative Development:

• Ensures all activities are aligned with the organization’s overall brand strategy and are executed in a coordinated fashion with other marketing campaigns.
• Manages projects and develops strong collaborative relationships with integrated teams, other external partners.

Reporting:

• Evaluate and report on performance and results on an on-going basis.
• Coordinate regular reviews of marketing programs / campaigns and establish a monitoring system to obtain feedback to determine where changes/revisions may be required. As necessary, prepare recommendations for revisions to programs based on these reviews and feedback.

Continuous Improvement:

• Seek ways to continuously improve performance as well as meet and surpass goals. Seeks ways to do things faster, better, and at lower cost, while creating a sense of urgency to get things done.
• Follow through on decisions made and holds others accountable when this behaviour is not exhibited.

People Leadership:

• Ensure that employees receive feedback on their performance on a regular basis and provided development opportunities.
• Ensure that resources are utilized appropriately through outcomes analysis and research.
• Provide the resources, tools, autonomy and support necessary for employees to deliver the desired results to achieve objectives and priorities.

Qualifications:

Education, Training and Experience:

• Experience developing marketing and product plans.
• A university degree in Business Administration or related field.
• Experience in integrated marketing across the full donor / customer lifecycle (e.g., awareness, consideration, acquisition, retention).
• Experience meeting the needs of culturally diverse prospects.
• Five to seven years of experience in marketing, market segmentation, business, or an equivalent combination of education and experience.

Demonstrated Competencies, Knowledge, Skills and Abilities:

• Above average oral and written communication skills.
• Demonstrated analytical, problem solving, creativity and organizational skills.
• Data informed; results driven.

Benefits:

• Annual Performance Award up to 8%.
• Defined Benefits Pension Plan.
• Comprehensive extended health and benefits.
• Competitive base salary range.
• Employee discounts, wellness programs and professional advancement opportunities.

Diversity and inclusion play a vital role in ensuring health equity for patients across Canada. We are committed to reflecting Canada’s population in our organization and fostering an environment where all employees can be their authentic selves, with equal opportunities to succeed and contribute.

Canadian Blood Services requires that all employees be fully vaccinated (COVID 19 vaccine doses as approved by Health Canada), subject to any medical or other human rights considerations. Persons who have been vaccinated outside of Canada must contact their local Public Health Unit in order to obtain a vaccine equivalency certificate.

If this role resonates with you, we encourage you to apply! This could be your first step towards a meaningful and inspiring career. Come to work each day knowing that you save lives.

We thank all applicants for their interest. However, only those considered for an interview or those invited to participate in an assessment (such as testing) will be contacted. Applicants who require accommodation should discuss their needs with us.