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Company | Axonify |
Address | Toronto, Ontario, Canada |
Employment type | FULL_TIME |
Salary | |
Category | Transportation, Logistics, Supply Chain and Storage |
Expires | 2023-07-07 |
Posted at | 11 months ago |
Axonify is the frontline enablement solution that’s science-backed and proven to maximize the potential of workforces. Through bite-sized microlearning and daily intelligent reinforcement, embedded two-way communication and guided task management, Axonify gives frontlines what they need to learn, connect, and get things done. Our platform is fun, engaging and simple to use and our unprecedented 83% engagement rate speaks for itself.
- Design, implement, and manage full-funnel marketing campaigns targeted at our key vertical markets
- Manage and refine lead nurturing programs to boost pipeline conversion
- Utilize data-driven insights to adjust targeting and messaging, develop testing strategies and improve campaign performance and ROI
- Establish and monitor key performance indicators (KPIs) for pipeline creation, constantly seeking opportunities for improvement and optimization
- Continually evaluate the performance and cost of acquisition, adjusting demand generation tactics and strategies as necessary
- Work closely with the product and brand marketing team to align campaign strategies with product messaging and positioning
- Collaborate with the sales team to align strategy, messaging, and targeting, ensuring a deep understanding of their pipeline needs and priorities
- Energy, passion, and creativity: A strong passion for marketing and a proven ability to deliver measurable results
- Professional Experience. 5+ years of B2B marketing experience, with at least 3 years in an industry program management role. Prior experience in marketing to enterprise-level organizations is highly desirable
- Knowledge. Strong knowledge of demand generation strategies, digital marketing, content creation, and lead nurturing. Proficiency in marketing automation platforms is essential
- Performance: A track record of driving growth through industry-specific program management
- You will have the flexibility to choose how you work - in office, virtually or a combination of both. You will be provided with the tools, resources and support to ensure success regardless of where you physically work
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