Associate Manager, Planning & Strategy

Help us boldly shape retail in Canada

Canadian Tire Corporation’s (CTC) rich heritage of serving Canadians from coast-to-coast dates back to 1922. Our vision is to become the #1 retail brand in Canada and we are focused on innovating and making important investments in our business, especially when it comes to our people. To reach our goal, we need the best talent to help us evolve and drive change across the business – and boldly help shape Canada’s retail industry. As we strive to be at the forefront of a complex and vastly changing retail industry, it is an exciting time to join the Canadian Tire family of companies.

The Associate Manager, Planning & Strategy will be responsible for providing day-to-day account support with a key focus on marketing strategy, planning, and performance of TRM campaigns.

What You'll Do

• Work closely with internal stakeholders to ensure proper tagging and set up of all campaigns to allow for accurate data capture and campaign analytics across our suite of solutions
• Create and maintain media plans, blocking charts, work back schedules, budget summaries, plan delivery and campaign reports
• Champion a customer-focused culture to develop client relationships across key stakeholders
• Monitors the latest trends in media, including channels, advertising formats and technologies in order to improve campaign performance and provide recommendations on how to best leverage new tools and services
• Stay ahead of the curve by constantly evaluating new marketing solutions in the form of, but not limited to media buying platforms and new partner & content opportunities that can integrate seamlessly into driving outcomes for your portfolio of accounts
• Engage in direct conversations with key media partners to build and manage TRM’s advertising solutions within the media marketplace
• In partnership with the account team, identify, produce and implement marketing solutions to achieve measurable business results for your assigned portfolio

What You Bring

• College or university degree in Marketing, Economics, Business, Finance or related discipline
• A positive attitude and Team-First approach
• 5-7 years professional digital marketing experience from either agency, publisher, retail media, or client side
• Experience with media planning and website analytics tools (e.g., Google Analytics, Facebook Business Manager, etc.)
• The ability to demonstrate experience operating across a complex matrixed organization.
• Solution-Oriented with the ability to navigate complex problems
• Demonstrated experience in media buying platforms, ad serving and relationship management
• Well-versed in all marketing technologies
• Experience in demand side platforms (DV360, GDN, Facebook, etc.)

Canadian Tire and its family of companies are boldly shaping retail in Canada and we continue to deliver a positive experience for our customers. As one of the most trusted brands in Canada, our employees take pride in the work we do across the country. It’s more than the iconic triangle that keeps our employees around. From benefits and perks, to learning and development opportunities, to our commitment to Jumpstart – these are some of the many reasons why Canadian Tire Corporation is one of Canada’s Best Managed Companies.

To learn more about this team and the Canadian Tire family of companies follow us on LinkedIn.

Canadian Tire is an equal opportunity employer. We are committed to a diverse and inclusive workplace for all. We recognize that our future success depends on the perspectives and contributions of all our employees -- their diverse backgrounds, abilities and experiences make our business stronger. If you are contacted for a job opportunity, please advise us of any accommodations needed to ensure fair and equitable access throughout the recruitment and selection process. All accommodation information provided will be treated as confidential and used only for the purpose of providing an accessible candidate experience.