Associate Manager, Ecomm Merch

What You'll Do

The Site Merchandiser will be accountable for bringing the “Connected Retail” strategy to life online for specific business unit on www.canadiantire.ca. The digital experience will be optimized to focus on delivering against the following key metrics: driving customers to stores, eCommerce sales and margin, and customer engagement metrics. Tailor customer experience through understanding customer purchase path and intent to purchase, through the use of web analytics, loyalty data, internal objectives (ex. Owned brand strategy, pricing), and industry best practices.

Acting as a key liaison with the merchandising and marketing teams, a key accountability of the role will be the execution of assortment strategies and product assortments online. In addition, the execution of the seasonal planning calendar, including key business priorities and marketing/promotional events focused on maximizing customer engagement in-store and online. This role will play a key part in defining and managing our homepage, e-flyer, and online events. This role reports directly to the Manager, eCommerce Merchandising.

• Determine browse refinement options by business category
• Create strategy to drive traffic to lower performing areas of the website
• Influence content strategy and requirements
• Ensure website is updated daily, weekly, monthly to reflect the key products/events to maximize sales, margin and store traffic
• Understand customer search and browse behaviour and tailor experience accordingly
• Maximize placement of products and digital assets to drive sales, margin and store traffic
• Understand top search terms and highest visited areas of the category and implement tactics to provide proper customer experience
• Through the use of analytics understand how the customer shops and adjust the offering and customer experience

What You Bring

• Motivated, self-starter with the ability to function in an environment with a high level of ambiguity and change.
• Previous eCommerce site merchandising experience
• Highly organized and exceptional attention to detail and accuracy.
• Strong problem solver & decision maker
• Maintaining a customer-focused attitude under multiple demands of many stakeholders
• Previous Marketing experience
• Ability to thrive amidst ambiguity
• Web analytics experience (Google Analytics and Omniture)
• 3-5 years of ecommerce/digital experience preferred
• Ability to build and maintain relationships, influence change, collaborate, and persuade cross-functionally at all levels of the organization and with external partners.
• Post-secondary education

Hybrid

At Canadian Tire we value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.

About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.