Account Based Marketing Manager

Job Title: Account Based Marketing Manager

Tell me about Igloo!

One of our core beliefs at Igloo is that people are a company’s biggest asset. This philosophy is woven into everything we do at Igloo – our behaviors, our culture, and especially our digital workplace solutions, which we use internally every day. You might say we talk the talk and walk the walk!

Igloo’s goal is to help people communicate and collaborate in the workplace. This means creating simple but effective workflows to enable people to create content and a delightful experience for consuming and collaborating on it.

And that’s why we can offer you a superior employee experience that goes beyond superficial perks and promises and gives you the true sense of purpose you’ve been waiting for. We offer opportunities to work fully remote, in the office downtown Kitchener, or a hybrid / combination of locations.

Why this role is important:

The Account Based Marketing Manager is responsible for the strategy and implementation of ABM campaigns to drive pipeline within targeted accounts. This role will help build the ABM program at Igloo in partnership with Sales, Marketing and other internal stakeholders. Reporting to the CMO, this is a high-visibility, high impact, position with executive sponsorship so the ideal candidate will be an effective collaborator, able to lean on their previous ABM experience to hit the ground running with proven 1:1 and 1:few tactics that accelerate conversions and pipeline.

The impact you’ll have:

• Create, execute, and optimize ABM campaigns using our current and future MarTech stack
• Measure, report, and share key learnings from lead generation and pipeline building activities with various internal teams, finding opportunities to improve approaches.
• Proactively identify campaign risks and implement plans to mitigate them
• Partner closely with strategic sales leaders to understand target accounts, develop sales outreach materials and gather feedback to optimize program performance.
• Strategize, execute, and optimize a data-driven account-based marketing strategy to achieve sales goals
• Collaborate with content marketing to identify and fill content gaps.
• Identify the most effective marketing materials, channels, and messaging for key accounts
• Stay up to date with industry trends, best practices, and emerging technologies to continually improve marketing strategies.
• Leverage ABM tools to enrich key target lists, build account segments, and target accounts with content relevant to their pain points and journey stage.

The keys to success:

• 4+ years of experience in demand generation, growth marketing, or digital marketing functions.
• A collaborative and positive attitude with passion for questioning assumptions and answering questions with data, in order to unlock value for the enterprise.
• You are self-directed, proactive and able to define and execute projects independently
• Experience executing multi-channel programs targeting enterprise and/or midmarket accounts.
• A demonstrated the ability to meet and exceed KPIs (and can explain how).
• You have exceptional data and analytical skills and are quantitative by nature
• 2+ years of Account Based Marketing campaign experience.
• Bachelor’s degree in a relevant field is required (Marketing, Business)

If you don’t meet with the requirements, but feel you have what it takes, we still want to hear from you!

What Igloo can offer you!

We offer a training budget for every employee, health benefits and a wellness spending account, and support a hybrid work environment. You choose whether you work on a Mac or PC, whatever hardware makes your work easier. We are also proud to offer a 100% remote-first work environment for each role at Igloo!

If you’re looking for a role with the right mix of autonomy and team collaboration, an environment that fosters transparency and trust, a company with seasoned leadership and backed by a leading investment firm, a career with lots of opportunity and room for growth, and a chance to personally influence how organizations work, then we invite you to step inside Igloo.

Sound like you? Apply now!

Igloo is committed to building and supporting a culture of equity, diversity, inclusion, and accessibility. We hire the best talent and welcome applications from all qualified individuals, especially those from underrepresented and systemically oppressed groups.

Accommodations are available on request to enable your full and inclusive participation in our recruitment process. Please contact [email protected] for if you require support.

Learn more about Igloo Software: https://www.igloosoftware.com/careers/