Manager, Enablement & Activation Jobs

Are you looking for a supportive, collaborative workplace with great teams and inspiring leaders? You’ve come to the right place. We’re looking for ambitious people who share our values and want to make every day better for people around the world. If this sounds like you, and the career below sounds exciting, we’d like to hear from you.
Working Arrangement
Hybrid

Manulife / John Hancock is seeking a Manager, Enablement & Activation, to support our Global Retirement portfolio, in Global Wealth & Asset Management (GWAM). The successful candidate will collaborate with business partners on best practices to enable new marketing technology to achieve omnichannel engagement across multiple audiences.
They will need technical, analytical, communication, and collaboration skills to work across teams. They will be passionate about educating and empowering others about marketing technology and will encourage a culture of continuous learning and experimentation.

• Build strong relationships with external partners and vendors
• Ensure outbound digital campaigns are consistent with brand messaging
• Develop and implement strategies for outbound digital channels that are aligned with the marketing plan and business objectives, using marketing technology for omnichannel engagement
• Work as a great teammate to integrate, empower, and establish relationships with cross-functional teams and collaborators
• Analyze campaign metrics to optimize campaign effectiveness
• Collaborate with teams to optimize and improve the digital customer experience

Competencies

• Solid understanding of Salesforce and Adobe platforms, such as Adobe Experience Manager, Adobe Analytics, Adobe Target, DTM, CDP, Salesforce CRM, Seismic, Tiled, and Google Analytics 360
• A clear understanding of how technology can help grow the business
• Intellectual curiosity to understand the entire Manulife Investment Management portfolio, audiences, and tech stack
• Knowledge of the financial industry (retirement sector) is considered advantageous
• Experience with Agile development methodologies and project management tools such as JIRA and Confluence

Strategic & Project Management

• Actively look for ways to improve process efficiencies and effectiveness
• Stay up to date with the latest digital marketing trends and technologies and recommend new strategies and tools to improve the digital customer experience and drive business growth
• Analytical experiences such as Data Analysis, Funnel Analytics, Segmentation, Forecasting, Hypothesis Testing, and Model Building
• Interpret results of various measurements, trends, and analytical reports to recommend changes in strategy, audience targeting, media selection, messaging, and content
• Be able to collect requirements, use cases, hypotheses and experiments for targeting, personalization, and A/B testing

Collaboration

• Proven experience working in a matrix environment, handling multiple collaborators
• Plans and oversees the preparation and dissemination of project communications
• Eager to be part of a team of agile partners who play a critical role as models for change
• Excellent presentation, communication (oral & written), and relationship-building skills, across all levels of management
• Collaborate with external partners, such as digital agencies or technology vendors, to ensure that the company's digital experience capabilities are best-in-class and aligned with industry standards

Delivery

• Results-oriented, prioritizes work activities, and plans and stays organized to meet commitments
• Develop and handle project governance plans, project schedules, and team goals, defining success criteria, project achievements, and budgets
• Ability to influence, recommend and redirect teams as well as handle collaborator expectations during the engagement

Role Requirements

• Experience in B2B enterprise marketing and B2C direct-to-consumer marketing
• 6+ years of proven digital transformation experience
• Post-secondary degree in a marketing and/or information technology-related field
• Knowledge and expertise in digital marketing omnichannel tactics

Every career at Manulife/John Hancock provides the opportunity to learn new skills and move your career forward. Ready to make an impact somewhere? What are you waiting for? Apply today.
About John Hancock And Manulife
John Hancock is a unit of Manulife Financial Corporation, a leading international financial services group that helps people make their decisions easier and lives better. We operate primarily as John Hancock in the United States, and Manulife globally, including Canada, Asia and Europe. We provide financial advice, insurance and wealth and asset management solutions for individuals, groups and institutions. Assets under management and administration by Manulife and its subsidiaries were CAD$1.3 trillion (US$1.1 trillion) as of June 30, 2021. Manulife Financial Corporation trades as MFC on the TSX, NYSE, and PSE, and under 945 on the SEHK. Manulife can be found at manulife.com.
One of the largest life insurers in the United States, John Hancock supports more than 10 million Americans with a broad range of financial products, including life insurance, annuities, investments, 401(k) plans, and education savings plans. Additional information about John Hancock may be found at johnhancock.com.
Manulife is an Equal Opportunity Employer
At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].
Salary & Benefits
The annual base salary for this role is listed below.
Primary Location
Toronto, Ontario
Salary range is expected to be between
$82,500.00 CAD - $148,500.00 CAD
If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.
Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [email protected] for more information about U.S.-specific paid time off provisions.