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Intermediate Advisor, Communications And Marketing
Company | University of Ottawa |
Address | Ottawa, Ontario, Canada |
Employment type | FULL_TIME |
Salary | |
Category | Higher Education |
Expires | 2023-07-19 |
Posted at | 10 months ago |
Job Type:
- This position may be eligible for a telework arrangement. Learn more about our telework guidelines click here
- Marketing: Develop and implement marketing strategies for the sector contributing to the corporate marketing and communications plan. To this end, design marketing material, and collaborate with graphic designers and photography and printing resources in its production to promote the sector while ensuring compliance with graphic standards. Perform needs and cost/benefit analyses of proposed marketing plans to support the annual budget planning of the sector and ensure that related activities comply with budget limits.
- Media relations: Act as the first point of contact for relations with media to facilitate responses to media requests and make referrals to subject matter experts when necessary.
- Client advice: Provide advice and tools to employees of the sector in the preparation of communications and promotional material to ensure visual identity and compliance to communication policies, web, accessibility and official language standards. Act as resource person for the sector for inquiries pertaining to the creation of accessible documents.
- Quality assurance: Develop performance indicators and monitor performance by executing consultations and surveys in order to maximize the effectiveness of marketing and communications activities/products of the sector. Analyze results and coordinate improvements to optimize the use of marketing and communications tools.
- Communications: Develop and execute an annual communications plan that supports the sector’s communications needs for various internal and external target audiences. To this end, write content for annual reports, news bulletins, brochures, speeches, web, social media and press releases and coordinate translation. Perform needs and cost/benefit analyses of proposed communications plans to support the annual budget planning of the sector and ensure that related activities comply with budget limits.
- Trends and needs analysis: Initiate and execute market research studies and analyze results to identify potential new markets and program/service offerings. Analyze and evaluate communications and advertising needs and propose solutions contributing to annual strategic plan of the sector.
- Strong public relations, interpersonal and communication skills
- Advanced knowledge of computer systems and software including graphic design and web applications, social media platforms, spreadsheets, databases, Internet and e-mail
- Ability and availability to occasionally travel outside of the city to facilitate recruitment activities, and to work outside of normal office hours
- Experience giving presentations to large groups in both official languages
- Experience in event planning and organization
- Minimum 3 years of demonstrated experience in a similar role
- Bilingualism - French and English (spoken and written)
- Knowledge of web accessibility guidelines and experience in their application
- Strong organizational skills
- Experience managing projects
- Experience in developing and implementing a communications plan
- Knowledge of marketing and communications principles normally acquired through a postsecondary degree in a related discipline or an equivalent combination of education and work experience
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