Director, Advisor Marketing Wealth & Asset Management Canada

We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.

Working Arrangement

Hybrid

The Director, Advisor Marketing Wealth & Asset Management Canada, will be responsible for leading advisor marketing efforts for the retail investments business in Canada. Reporting to the Head of Retail Marketing, this position will work closely with the distribution and product teams to develop strategies that support the distribution of our investment funds, drive customer value and accelerate sales growth.

Manulife Investment Management’s retail investments business in Canada consists of an $80B+ provider of investment solutions for individual investors and families, primarily through advisors. The investment strategies are offered as mutual funds, exchange-traded funds, and SMAs.

Responsibilities

• Develop and be responsible for integrated marketing campaigns that generate proven results
• Leverage all media creatively and optimally to drive business results, including email marketing, A/B testing, social influence, digital advertising channels and website experiences
• Develop and maintain positive relationships across business areas and collaborate with internal colleagues including product management and internal/external sales management to produce the highest-quality work and ensure alignment of organizational efforts
• Support the continual refinement of the marketing strategy for advisors and their clients across Canada
• Direct the development of marketing support collateral for new and existing products and programs, ensuring that materials support business goals and marketing strategies
• Lead ongoing and existing programs and report on their efficiency relative to competitor activities and current market conditions
• Empower, encourage and provide leadership for the marketing team through encouraging a collaborative team environment
• Evaluate campaign success using advanced analytics and adjust tactics as needed
• Demonstrate and reinforce our Values (Think Big, Own It, Get It Done Together, Share Your Humanity, Customer Obsession and Do the Right Thing), and consistently set an example for the team
• Lead operational processes to facilitate marketing campaigns such as compliance review, material creation, and quality improvement so they are delivered accurately, on time and within budget

Requirements

• 7+ years of marketing experience in wealth management
• University graduate (advanced degree or certification a plus)

Competencies

• Knowledge of channel-specific dynamics
• Marketing innovation and digitization with a solution-oriented approach
• Solid collaborative leadership experience, both cross-functional and immediate teams with ability to influence direction of work
• Excellent organization, prioritization, analytic (data-driven), communication, and presentation skills
• Capacity to work in a fast-paced, often changing environment with comfort using and learning new technologies
• Passion for wealth management industry with deep knowledge of investment products, financial markets, and the investment industry
• Ability to build and maintain positive relationships at all levels of the organization
• Knowledge of the asset management regulatory environment and guidelines
• Demonstrated experience in developing and implementing digital marketing campaigns

About Manulife And John Hancock

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges, and under ‘945’ in Hong Kong.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

Salary & Benefits

The annual base salary for this role is listed below.

Primary Location

Toronto, Ontario

Salary range is expected to be between

$100,500.00 CAD - $180,900.00 CAD

If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [email protected] for more information about U.S.-specific paid time off provisions.