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Analyst, Creative Production Delivery, Triangle Retail Media
Company | Canadian Tire Corporation |
Address | Toronto, Ontario, Canada |
Employment type | FULL_TIME |
Salary | |
Category | Retail |
Expires | 2023-06-17 |
Posted at | 11 months ago |
What You’ll Do
- Reviewing all incoming creative for approval or revision
- Collaborating with Product and AdOps team during development of new ad products to ensure guidelines are being met/revised to meet business needs
- Collaborating with data and tech enablement teams and creative design systems teams to ensure a path to automated creative approvals in the long-term, by ensuring prioritization and providing perspective on creative requirements
- Proactively informing, consulting, and aligning with relevant teams on incorporating pre-established creative guidelines and following through on the approval process
- Staying up to date with any changes made to brand standards across CTC banners to ensure TRM’s creative guidelines are always aligned with the business’ creative guidelines
- Developing active expertise and maintaining a comprehensive creative guidelines and standards document for TRM (for both Clients’ creative assets as well as TRM branded materials)
- Liaising with creative agency on process and approvals for creatives and pricing quotations
- Contributing to onboarding automated creative development software by way of providing information to the relevant teams on TRM creative guidelines & requirements, as needed
- Uploading approved creative into the ad platform or passing to ad ops for deployment
- Collaborating with Sales & Account Management team to communicate creative approval/revision requests to clients and liaising with Content team if needed with respect to clients’ creative guidelines
- Proactively keeping a pulse on emerging design trends and best practices in digital advertising
- Bachelor’s degree in Design, Marketing, or related discipline
- Creative experience at a media/marketing agency and proficiency in a graphic design software is an asset
- 2+ years of experience in digital advertising design or related field
- Familiarity with agile practices, attention to detail, and an ability to quickly jump between workstreams and self prioritize tasks
- A working technical knowledge of digital marketing and advertising platforms such as Google Ads, Facebook Ads, and LinkedIn Ads is an asset
- Resourceful in maneuvering through a large company while working in a nimble and fast paced environment – ability to adapt and thrive in any business situation
- Excellent written and verbal communication skills with a knack for creativity
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