Analyst, Media Planner Jobs

What You’ll Do

The Analyst, Media Planner will be responsible for providing day-to-day client support with a key focus on planning, developing and performance of paid digital campaigns.

• Create and maintain client request/s – ie. media and plan budget changes, blocking charts, work back schedules, billing and reporting.
• Write and maintain status and contact reports to ensure efficient workflow to meet deadlines.
• Explore an evaluate the latest trends in digital media, including channels, advertising formats and technologies in order to improve campaign performance and provide recommendations on how to best leverage new tools and services.
• Work closely with the Internal Business Lead and external Media & Creative partners to prepare all digital channel media plans recommendations inclusive of; KPI’s, audience targeting analysis, budget allocation across channels, scheduling, developing and reviewing RFPs, program/site selection, marketplace information, etc.
• Stay ahead of the curve by constantly evaluating new digital delivery opportunities in the form of, but not limited to media buying platforms, third-party data providers and verification tools.
• Champion a customer-focused culture to develop client relationships across internal and external stakeholders
• In partnership with internal clients and external partners, identify, produce and implement digital marketing solutions to achieve measurable business results

What You Bring

• 3-5 years professional digital marketing experience from either agency or client side.
• The ability to demonstrate experience operating across a complex matrixed organization.
• Demonstrated experience in media buying platforms, ad serving and relationship management
• Experience in media buying and analytics platforms
• Well-versed in digital marketing technologies as well as online marketing programs
• College or university degree in Marketing, Business, Finance or related discipline
• Experience with website analytics tools (e.g., Google Analytics, Adobe Analytics, Facebook Business Manager, etc.)

At Canadian Tire we value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.

About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.