Senior Media Planner (Ongoing Opportunities)

Company Description

dentsu is transforming advertising as a force for growth and a force for good. It has become the destination for employees to cultivate meaningful careers and for brands to accelerate growth like never before. Media is the largest area of specialism within dentsu international, and is brought to markets globally through three award-winning agency brands: Carat, iProspect and dentsu X.

All three are underpinned by a scaled network offering of talent, capabilities, and services to support, grow and transform the world’s leading advertisers. Working together as the most integrated network, dentsu Media supports Carat’s EQ and people-first approach, dentsu X’s experience-driven proposition and iProspect’s full-performance methodology. dentsu Media also allows greater access to unparalleled integrated, marketing solutions through the network’s Creative and CXM specialisms.

Senior Media Planners will have primary day-to-day responsibility for assigned accounts and is expected to understand their assigned client’s media business, as well as the client’s overall business and marketing objectives. Senior Media Planners are expected to have a strong working knowledge of the media space (including traditional media), available media research and also expected to be proficient with Carat tools (ad serving, research) and procedures (both media and inter-department).

Accountabilities:

• Helps to identify development areas in team members to help achieve and drive their performance goals for the year.
• Guides team on the development of strategic and tactical media plans and supports the buying team and process for assigned client accounts.
• Contributes to the overall campaign strategy and strategies ways to improve and optimize campaign performance to meeting client goals.
• Works with Traffic Launch and Campaign Delivery teams to ensure flawless implementation of media plans.
• Works closely with the leadership team to understand market dynamics (pricing, execution opportunities) and strengthen vendor relationships.
• Uses tools to develop strategic communications plans based on execution strategy, rationale and buy structure to deliver on campaign goals.
• Brief partner agencies on strategic implementation needs and roles of specific communication channels.
• Develops recommendations of the media strategies and deliver buy structures that encompass the best environments for each client’s target audience, while maximizing value and efficiency.
• Prepares reporting documentation for clients demonstrating the strategy and rationale executed to deliver on campaign goals.

Qualifications

• Strong priority management while handling multiple deliverables/work streams.
• Excellent written and verbal communication skills.
• Knowledge of bid management, campaign management and optimization process with key Data, Supply and DSP partners.
• Advanced analytical skills and proficiency with numbers and budgets to determine results of campaign.
• Ability to work with cross functional teams and multiple stakeholders.
• A minimum of 2 years of media planning and/or buying experience focused on All Channels – Video, Display, Social, Programmatic, Broadcast, Print & Out of Home, Etc.
• Advanced level MS Office skills: Excel (Pivot Tables, VLOOKUP’s), Outlook, PowerPoint, etc.
• Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field.
• High-level of confidence with an ability to manage expectations with internal and external stakeholders.
• Previous people management experience with the ability to lead, coach, develop and retain top talent while helping address performance.

Additional Information

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work.

We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [email protected] or to begin a conversation about your individual accessibility needs throughout the hiring process.